Madlitics Setup Guides

Step-by-step guides to help you set up Madlitics, capture attribution data, and connect it with your marketing tools.

Getting started

What does Madlitics do?

Transforming website visits into actionable marketing insights

Getting started

Installing Madlitics

A guide to adding Madlitics to your website for accurate marketing attribution

Getting started

Setting up forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

Getting started

Testing & verifying Madlitics

Ensuring Madlitics is setup to capture accurate attribution data.

Getting started

Classifying where visitor traffic comes from.

Visitor journeys are grouped into top-level marketing channels so you can see exactly how people arrive on your site.

Getting started

How does Madlitics organize marketing campaigns?

After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.

Getting started

Using UTM parameters and UTM best practices

Optimize your marketing analytics with streamlined UTM tracking

Getting started

How to Send UTM & Lead Source Data to Your CRM

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

Install Madlitics on your site, integrate it with your forms

Learn how to add Madlitics to your site and set up your forms so every submission includes clean attribution data.

Support

Setting up Contact Form 7 for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Contact Form 7 so every response includes channel, campaign, and landing page attribution.

Support

Setting up Elementor for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.

Support

Setup Fluent Forms Fields for UTM Tracking

Step-by-step: add the Madlitics fields to Fluent Forms, map URL parameters, and verify every submission includes clean attribution data.

Support

Setting up Formidable Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Formidable Forms so every response includes channel, campaign, and landing page attribution.

Support

How to Capture UTM Parameters in Forms

Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.

Support

Setting up Custom HTML Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Custom HTML Forms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Formstack for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Formstack so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics in Framer

Add a custom code snippet to the <head> of your Framer site

Support

Setting up Framer Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Framer Forms so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics using Google Tag Manager

How to install custom code snippets to your site using GTM

Support

Setting up Gravity Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Jotform for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Jotform so every response includes channel, campaign, and landing page attribution.

Support

Setting up Ninja Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Ninja Forms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Typeform for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Typeform so every response includes channel, campaign, and landing page attribution.

Support

Setting up WPForms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to WPForms so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics on Webflow

How to add custom code to your Webflow site’s <head> using Madlitics

Support

Setting up Webflow Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics on a website

How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)

Support

Installing Madlitics on WordPress

How to add the Madlitics code snippet to your WordPress site

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