Getting started articles

Madlitics setup guides

Step-by-step guides to help you set up Madlitics, capture attribution data, and connect it with your marketing tools.

Getting started

What does Madlitics do?

Turning website visits into actionable marketing insights

Getting started

Installing Madlitics Overview

A guide to adding Madlitics to your website for accurate marketing attribution

Getting started

Set up forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

Getting started

Testing & verifying Madlitics

Ensuring Madlitics is setup to capture accurate attribution data.

Getting started

Classifying where visitor traffic comes from.

Visitor journeys are grouped into top-level marketing channels so you can see exactly how people arrive on your site.

Getting started

How does Madlitics organize marketing campaigns?

After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.

Getting started

Using UTM parameters and UTM best practices

Optimize your marketing analytics with streamlined UTM tracking

Getting started

How to Send UTM & Lead Source Data to Your CRM

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

Why Madlitics

Install Madlitics on your site, integrate it with your forms

Learn how to add Madlitics to your site and set up your forms so every submission includes clean attribution data.

Support

Set up ActiveCampaign to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to ActiveCampaign to see which channels bring in your customers.

Support

Set up Contact Form 7 to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Contact Form 7 so every response includes channel, campaign, and landing page attribution.

Support

Set up Elementor to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.

Support

Set up Fluent Forms to capture UTM parameters and marketing attribution

Step-by-step: add the Madlitics fields to Fluent Forms, map URL parameters, and verify every submission includes clean attribution data.

Support

Set up Formidable Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Formidable Forms so every response includes channel, campaign, and landing page attribution.

Support

Set up Forminator for UTM Tracking and marketing attribution

Step-by-step setup to capture marketing channel, campaign, and landing page attribution with Forminator

Support

How to Capture UTM Parameters in Forms

Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.

Support

Set up Custom HTML Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Custom HTML Forms so every response includes channel, campaign, and landing page attribution.

Support

Set up Formstack to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Formstack so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics in Framer

Add a custom code snippet to the <head> of your Framer site

Support

Set up Framer Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Framer Forms so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics using Google Tag Manager

How to install custom code snippets to your site using GTM

Support

Set up Gravity Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.

Support

Set up Hubspot Forms to Track UTM Parameters & Attribution

Step-by-step setup to add Madlitics fields to Hubspot forms to see which channels bring in your customers.

Support

Set up HubSpot pages to capture UTM parameters and marketing attribution.

Step-by-step setup to capture marketing channel, campaign, and landing page attribution across HubSpot-hosted pages.

Support

Installing Madlitics on Hubspot pages and sites

How to add a custom code to your HubSpot site’s <head> tag

Support

Set up Jotform to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Jotform so every response includes channel, campaign, and landing page attribution.

Support

Set up Marketo to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics to Marketo to see which channels bring in your customers.

Support

Set up Ninja Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Ninja Forms so every response includes channel, campaign, and landing page attribution.

Support

Set up Tally forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Tally to see which channels bring in your customers.

Support

Set up Typeform to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Typeform so every response includes channel, campaign, and landing page attribution.

Support

Installing Madlitics on Webflow

How to add custom code to your Webflow site’s <head> using Madlitics

Support

Set up Webflow Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.

Support

Install Madlitics on a Website

How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)

Smarter marketing starts here

See exactly what's working — and what's not.

Reading about marketing strategy is one thing. Madlitics shows you what’s actually driving leads, revenue, and growth.

Try for free Request a Demo