Search isn’t just Google anymore. Learn how businesses can adapt to a fragmented, multi-platform search landscape—and how Madlitics helps you stay visible everywhere.

Attribution isn't optional if you want predictable, scalable growth. Here's why it matters—and how Madlitics makes it achievable.

Using UTM parameters to track every click, fix attribution, and confidently allocate budget with clean, consistent data.

Learn how to create and use UTM parameters on your campaign URLs to track traffic sources accurately. This article explains how to incorporate UTM tracking for social posts, emails, and ads to understand which channels deliver the best results.

A practical guide to naming every UTM field, with examples and conventions that make attribution clear and reporting dependable

Marketers don’t need perfect tracking; they need clearer signals.