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Free campaign URL builder for marketers who track what matters

Stop wasting time on messy UTMs. Generate clean, consistent campaign URLs that your team can trust and your analytics can actually use.

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The hidden cost of inconsistent campaign tracking

Picture this: You're three months into a multi-channel campaign across Google Ads, LinkedIn, and email. Your CEO asks which channel is driving the most qualified leads, and you realize your UTM parameters are a mess. Some campaigns use "google-ads" while others use "Google_Ads" or "googleads." Your attribution data is fragmented across platforms, and you can't definitively say where your best leads are coming from.
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This scenario plays out in marketing teams everywhere. According to recent industry data, 73% of B2B marketers struggle with inconsistent campaign tracking, leading to misallocated budgets and missed growth opportunities.
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For growing SaaS companies and digital agencies, this isn't just an analytics problem—it's a revenue problem. When you can't accurately track campaign performance, you make decisions based on incomplete data, waste budget on underperforming channels, and miss opportunities to scale what's actually working.

Build clean campaign URLs instantly

Generate standardized UTM parameters that keep your attribution data consistent and reliable

Website URL * Your landing page URL (with or without https://)

Campaign Source * Where traffic comes from (google, facebook, newsletter)

Campaign Medium * Type of marketing channel

Campaign Name * Name of your specific campaign

Campaign Term Keywords for paid search campaigns

Campaign Content Differentiate similar content or links

Add your own UTM parameters for advanced tracking

Your campaign URL will appear here...

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Why campaign URL builders matter for modern marketers

Campaign URL builders solve the foundational problem of campaign attribution by creating standardized, trackable links for every marketing touchpoint. Instead of manually crafting UTM parameters that often lead to inconsistencies, smart marketers use URL builders to ensure every campaign, ad group, and piece of content can be tracked back to business outcomes.

The benefits extend far beyond basic tracking. Consistent UTM structure enables advanced attribution modeling, accurate ROI calculations, and confident budget allocation decisions. For teams running campaigns across multiple channels — from paid ads to email newsletters to social media — a reliable URL builder becomes the backbone of trustworthy marketing analytics.

Most importantly, proper campaign URLs bridge the gap between marketing activities and sales outcomes. When every lead arrives with clear source data, your sales team knows exactly which campaigns are delivering qualified prospects, and your marketing team can optimize accordingly.

How to use campaign URL builders effectively

The key to effective campaign URL tracking lies in establishing consistent naming conventions before you start building URLs. Define clear standards for campaign sources (google, linkedin, email), mediums (cpc, social, newsletter), and campaign names that your entire team can follow.

Start by identifying all your active marketing channels and creating a standardized taxonomy. For example, always use lowercase, separate words with hyphens, and include relevant details like campaign type or target audience in your campaign names.

Build URLs for every trackable touchpoint—not just paid ads. Email campaigns, social media posts, content syndication, and even internal links should include proper UTM parameters to give you complete visibility into your marketing funnel.

Features that matter for data-driven teams

Built for marketers who need reliable attribution, not another complicated tool

Standardized naming conventions
Consistent UTM structure across all campaigns, eliminating the guesswork and human error that leads to fragmented data.

Real-time link generation
Instantly create clean, trackable URLs that maintain formatting standards your analytics tools can trust.

Team collaboration ready
Share consistent naming conventions across your organization, ensuring everyone follows the same tracking standards.

First-party attribution ready
Generate URLs designed to work seamlessly with modern attribution systems and privacy-focused tracking approaches.

Madlitics goes beyond basic URL building

While this URL builder ensures consistent tracking, Madlitics captures what happens next — turning those clean URLs into a complete attribution system that tracks leads from first touch to closed deal. You get campaign-level ROI insights, lead source enrichment, and sales-ready data without requiring a dedicated analytics team or complex technical setup. Transform every lead into rich, actionable data that connects marketing activities to revenue outcomes, giving you the insights enterprise teams get without the enterprise complexity.

Instant lead source enrichment
Every form submission automatically captures detailed campaign data, so you know exactly which ads, emails, or content pieces are driving qualified leads.

Campaign-level ROI tracking
Connect marketing spend to actual revenue outcomes with clear attribution from first click to closed deal, enabling confident budget allocation decisions.

Sales team enablement
Automatically route leads with complete source context to the right sales reps, so they know exactly how to approach each prospect.

Advanced audience insights
Understand which campaign combinations drive the highest-value leads, enabling more sophisticated targeting and messaging strategies.

Multi-touch attribution
Track the complete customer journey across channels and touchpoints, not just the last click before conversion.

Real-time performance insights
See which campaigns are performing while they're still running, enabling quick optimizations and budget reallocation.

What is a campaign URL builder?

A campaign URL builder is a tool that creates trackable links by adding UTM (Urchin Tracking Module) parameters to your destination URLs. These parameters—source, medium, campaign, term, and content—enable analytics platforms to identify exactly where website traffic and conversions are coming from.
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When someone clicks a campaign URL, the UTM parameters pass along to your analytics platform, CRM, or marketing automation system, providing detailed attribution data for every visitor and lead. This enables marketers to measure campaign effectiveness, optimize budget allocation, and prove ROI with concrete data.
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Modern campaign URL builders go beyond basic parameter generation by offering standardization features, team collaboration tools, and integration capabilities that ensure consistent tracking across all marketing channels and team members.

Free campaign URL builder for marketers who track what matters

Frequently asked questions

Built for real teams. Backed by real results.