Madlitics Advantage

For teams looking for reliable attribution.

Madlitics captures both paid and organic traffic (even without UTMs) and attaches clean channel, campaign, and landing page data to every submission, so no lead goes unattributed.

Campaign and Ad-Level Tracking

See which campaigns, ads, and creative variations are driving leads, with attribution tied to each submission.

Landing Page Insights

Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-Touch Attribution

Capture the original source behind every lead, even when the journey spans multiple pages and return visits.

18 supported channels

Automatically classify leads into 18 acquisition channels, including Display, Email, Organic, Paid, AI, and more.

100% lead coverage

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

UTM data persistence

Persist and standardize UTM values across the buyer journey so reporting stays clean and consistent.

Sync with your CRM

Send attribution fields like source, channel, campaign, and landing page into your CRM with every submission.

Automatic detection

Automatically detect the source, channel, and campaign behind leads, even if UTMs are missing or incomplete.

Multi-site tracking

Capture attribution across multiple websites from one account, add or remove domains, unlimited forms, etc.

Get started

How it Works

Add attribution without changing your stack.

An attribution layer on top of your current tools, capturing and standardizing source data so your CRM and reports stay in sync.

Install on your site

Register for a Madlitics account, then install the Madlitics code snippet in the <head> of your website to start capturing attribution on every visit and lead automatically, using our setup guides for WordPress, Webflow, and other supported platforms.

Install Madlitics

Image Installing Madlitics into head code

Configure new or existing forms

Add Madlitics fields using your form builder, and captured marketing data will pass through automatically behind the scenes, across unlimited forms. Connect popular form builders like Hubspot, Gravity Forms, Typeform, and more with step‑by‑step guides or the YouTube channel.

Configure your forms

Capture the full story behind every submission

When a visitor submits a form, Madlitics automatically writes the marketing channel classification, visitor source, campaign details, and landing page data to the submission, where it syncs to your CRM and marketing tools.

Explore marketing channels

Report attribution across your stack

Madlitics sends complete attribution fields straight into the tools you already rely on, analytic tools, CRMs, workflow automations, and more. Your existing dashboards and reports segment results by channel, campaign, and source without extra data wrangling or manual matching. 

Integrations

Your data where you need it.

Seamlessly connect Madlitics with the tools you already use to capture, enrich, and activate your attribution data.

Analytics

Bring attribution into any business intelligence dashboard to report on revenue-driving channels, campaigns, and creative.

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Automations

Trigger smarter workflows in your automation tools, powered by real attribution data, from lead routing to AI-driven tasks.

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Payment Systems

Attribution flows into your CRM and submission entries automatically, so new leads arrive with full context.

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CRMs

Send lead-level attribution into your CRM for marketing and sales teams to see which channels, campaigns, and touchpoints convert.

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Email Platforms

Power more targeted campaigns by segmenting emails based on the channels and campaigns that drove each lead submission.

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Spreadsheets

Build clean reports and push attribution into spreadsheets for ad‑hoc analysis, strategy decks, and team dashboards for the full story

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Explore all Madlitics Integrations

Pricing

Everything you need for tracking attribution.

Attribution tracking for businesses of every size. Start today, no credit card required.

Core

$19

/mo

Designed for teams and marketers setting up attribution to see which channels, campaigns, and pages drive results.
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1 site license
150 leads
‍Unlimited forms
CRM data sync

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Starter

$49

/mo

Ideal for small businesses and solopreneurs who want attribution data without the complexity of traditional analytics tools.
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1 site license
500 leads
‍Unlimited forms
CRM data sync

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Growth

$99

/mo

Created for growing businesses ready to scale marketing insights and understand what’s truly driving performance across campaigns.

1 site license
1000 leads
‍Unlimited forms
CRM data sync

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Scale

$149

/mo

Perfect for organizations that want reliable attribution and trusted data to confidently guide marketing decisions.

1 site license
Unlimited leads
‍Unlimited forms
CRM data sync

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Testimonials

Trusted by forward-thinking marketers

“We needed dependable channel categorization and UTM mapping without rewiring our stack. Madlitics delivered exactly that. It’s now standard on every form we launch."

Sophie A., Head of Growth

"Manage dozens of forms across different stacks, Madlitics keeps attribution consistent and client reporting is faster; we’ve cut hours of clean-up from month-end."

Tiffany M., Campaign Manager

"It’s the first solution my team actually uses every day because the data shows up where they already work. No training, no new dashboards."

Sam R., Growth Lead

Start capturing attribution.

For teams looking for reliable attribution.

Add attribution without changing your stack.

Your data where you need it.

Everything you need for tracking attribution.

Trusted by forward-thinking marketers

Built for real teams. Backed by real results.