Why Madlitics

Built for teams that need clean, trustworthy attribution in their CRM.

Connect channels, campaigns, and landing pages to every lead, giving your CRM the attribution context you need to optimize strategy and spend.

Every lead’s true source

Madlitics records the real channel, source, and campaign behind each lead, so you’re not stuck with “Direct / Other” in your CRM.

Track every channel

Automatically classify leads into 18+ acquisition channels, including Display, Email, Organic, Paid, AI, and more.

Never lose first-touch again

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

Fix messy UTMs automatically

Normalize inconsistent UTM tags and naming, into a reliable schema, so reporting actually lines up across tools.

Put attribution inside your CRM

Attach source, channel, and campaign fields to every submission where your team already works.

Multi-site tracking

Capture attribution across multiple websites from one account, add or remove domains, unlimited forms, total flexibility.

Get started

Data-driven outcomes

Turn responses into insights instantly.

Get clear attribution from every response so you can see what works, what doesn’t, and make better decisions, faster.

Channel insights

Recognize high-performing channels

Identify the channels that drive customers and revenue across paid, social, organic, shopping, AI, and more. Shift attention away from under‑performers and toward proven winners for growth.

Campaign performance

Understand campaign performance

See which campaigns, ads, and content are driving your customer pipeline. Identify high-performing campaigns, cut under-performers, and optimize marketing that deliver results.

Data‑driven decisions

Connect budgets to outcomes

Receive attribution data directly in the tools you already use, so lead quality, conversion rates, and revenue are clearly broken down by campaign, channel, and source, making it easy to see which efforts are truly driving results and to connect revenue back to the marketing that caused it.

Getting Started

Three steps to better attribution.

Connect channels, campaigns, and landing pages to every lead, giving your CRM the attribution context you need to optimize strategy and spend.

Connect Madlitics

Add the Madlitics script into the <head> section of your website, to start capturing attribution immediately.

Configure lead capture

Configure Madlitics fields in new or existing forms, to write marketing data alongside customer submissions.

Sync Automatically

Attribution flows into your CRM and submission entries automatically, so new leads arrives with full context.

Start a Madlitics free trial

Integrations

Integrates with all your marketing tools.

Seamlessly connect Madlitics with the tools you already use to capture, enrich, and activate your attribution data.

ActiveCampaign

Enrich ActiveCampaign contacts with source and campaign attribution.

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Elementor

Configure Madlitics fields in new or existing forms, to write marketing data alongside customer submissions.

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Gravity Forms

Attribution flows into your CRM and submission entries automatically, so new leads arrives with full context.

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Hubspot

Send lead attribution data into HubSpot forms, pages, and CRM.

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Jotform

Enhance Jotform submissions with channel and campaign details.

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Typeform

Enrich Typeform responses with full UTM and channel attribution.

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WPForms

Attach reliable source and UTM data to every WPForms submission.

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Zoho

Pipe clean marketing attribution data into Zoho Forms and CRM.

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Explore all Madlitics Integrations

Pricing

Everything you need for tracking attribution.

Attribution tracking for businesses of every size. Start today, no credit card required.

Core

$19

/mo

Designed for teams and marketers setting up attribution to see which channels, campaigns, and pages drive results.

1 site license
150 leads
‍Unlimited forms
CRM data sync

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Starter

$49

/mo

Ideal for small businesses and solopreneurs who want attribution data without the complexity of traditional analytics tools.
‍

1 site license
500 leads
‍Unlimited forms
CRM data sync

→

Growth

$99

/mo

Created for growing businesses ready to scale marketing insights and understand what’s truly driving performance across campaigns.

1 site license
1000 leads
‍Unlimited forms
CRM data sync

→

Scale

$199

/mo

Perfect for organizations that want reliable attribution and trusted data to confidently guide marketing decisions.

1 site license
250 leads
‍Unlimited forms
CRM data sync

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FAQ

Frequently asked questions

Answers to your top questions about our platform

Testimonials

Trusted by forward-thinking marketers

“Our team used to debate attribution data every week. Madlitics gave us a single source of truth — and it changed how we plan campaigns.”

Jeff N, Founder / Fractional-CPO
Bubucha

“Our entire sales and marketing funnel is finally connected. Madlitics gave us the clarity we needed to scale smarter.”

Dani, Head of Marketing
Busy Beaver

“Madlitics quickly proved which channels drive real pipeline. In six weeks, we cut wasted ad spend by 32% and improved ROI across every client.”

Jessica V., Fractional CMO
Vogol Marketing

Your CRM says Direct.
Your budget says wasted.

Built for teams that need clean, trustworthy attribution in their CRM.

Turn responses into insights instantly.

Three steps to better attribution.

Integrates with all your marketing tools.

Everything you need for tracking attribution.

Frequently asked questions

Trusted by forward-thinking marketers

Built for real teams. Backed by real results.

Your CRM says Direct. Your budget says wasted.

Built for teams that need clean, trustworthy attribution in their CRM.

Turn responses into insights instantly.

Three steps to better attribution.

Integrates with all your marketing tools.

Everything you need for tracking attribution.

Frequently asked questions

Trusted by forward-thinking marketers

Built for real teams. Backed by real results.

Your CRM says Direct.
Your budget says wasted.