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Attribution breaks in too many places.
Madlitics started from a problem I kept running into while working with startups, agencies, and marketing teams — tags go missing, sources get messy, and lead data ended up scattered across too many tools.
So I built a simpler way to capture and standardize attribution right at the form level. It’s easy to set up, easy to configure, and works with the tools you and your clients already use — something proven across real projects and implementations.
Over time, it’s evolved through hands-on use and feedback from marketers, agencies, and growth teams. Today, Madlitics helps companies save thousands, clean up attribution, and turn scattered data into clear, reliable reporting.
Spend less time piecing things together and more time confidently acting on what is actually working.
Cheers, Brett and the team.
Madlitics
The team
Brett M., Founder
Brett founded Madlitics after seeing the same attribution problems show up again and again across campaigns, client reporting, and creative testing. With a background in product, creative, agency, and marketing work, he focuses on building simple, practical tools that help teams trust their data and understand where leads are really coming from.
Ross leads the technical side of Madlitics, helping turn the product vision into software that is reliable, flexible, and built to fit into real workflows without unnecessary complexity.
