Built on the belief that marketing attribution should be simple, accurate, and actionable.
After years of working with startups, agencies, and marketing teams, we kept running into the same issues. Once the "hard" work was done — the campaign’s live, the site’s up — the attribution gaps started to show. Tags go missing, sources are unclear, and metrics are scattered across tools. The CRM says one thing, Google Ads says another, and you're stuck trying to make sense of conflicting reports. The search for clear performance insights becomes a time-consuming mess, when all you really want is to know what’s working and what’s not.
So we built Madlitics, a simple, powerful tool that captures attribution data from the start and keeps it with every visitor until the moment they convert. It plays nicely with your existing tools, doesn’t get in the way, and just works, so you can finally trust your data and double down on what’s delivering results.
Since launch, Madlitics has evolved through real-world use, shaped by marketers, agencies, and growth-focused teams tired of flying blind. We've focused on building a product that's easy to install, works out of the box, and delivers the kind of insights that improve your marketing.
Today, Madlitics powers attribution for businesses worldwide, helping them finally understand what's working and what's not. Great marketing deserves great data, and we're here to make sure you get it.
The Madlitics TeamSimple install. Smart attribution. Real insight —
try it free for 14 days.
