How to integrate Madlitics with Elementor | Capture marketing attribution data

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Integrating Madlitics with Elemntor

How to update Elementor to dynamically capture marketing attribution data.

Elementor is one of the most popular WordPress builders, giving you a drag-and-drop interface to design custom sites without writing a single line of code. With the Form widget — available in higher-tier plans like Advanced, Expert, or Agency—you can create powerful lead-capture forms that connect seamlessly with Madlitics. By adding the Madlitics fields, every submission will include attribution data such as channel, campaign, and landing page, giving you the visibility you need to understand what’s driving results.

In this guide, we’ll walk you through installing Elementor, activating your license, and preparing your forms to capture Madlitics attribution data.

💆 Heads-up: Make sure Madlitics is installed on the site where this Elementor lives (ie. Wordpress). The form alone won’t capture attribution data — Madlitics needs to be running on the page to pass lead data into your submissions. Installing Madlitics on Wordpress ->

Step 1: Install and activate the Elementor plugins

Elementor is a commercial WordPress site builder plugin that you must purchase from the Elementor website ↗. After buying a license, download the plugin (a ZIP file) and manually upload it to your WordPress site. In order for the Pro plugin to work, the Elementor Website Builder plugin will also need to be installed, and works in conjunction with the Pro license.

To begin select 'Plugins' from the sidebar menu and click the 'Add Plugin' button from the page or select the 'Add plugin' dropdown menu item. A. Search for 'Elementor' via the Search Plugins textfield input. Once the plugin has been found, install it. Once installed the plugin must be activated by clicking the 'Activate' button. B. Upload the Pro Elementor plugin, by clicking "Upload Plugin", choose your Elementor Pro Zip file (Elementor > Account Settings > Subscriptions), click 'Install Now'.

Once the Elementor Pro plugin is installed, Activate the plugin and Elementor License. To enable the plugin, click 'Activate'. To activate the license, click "Connect & Activate" and follow the Elementor instructions.

Plugins > Add Plugin > Upload plugin > Activate

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**Install Elementor:** Plugins > Add Plugin > Search 'Elementor' > Install > Activate.
Search for and install the Elementor plugin, then click the 'Activate' button to enable it.

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**Install Elementor Pro**: Plugins > Add Plugin > Upload plugin > Install.
Get the Elementor .zip file directly from the Subscription section of your Elementor customer dashboard.

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Click 'Connect & Activate' to enable the Elementor Pro plugin.

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Confirm both Elementor and Elementor Pro plugins are installed and activated.

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Step 2: Create a form to capture attribution data

With Elementor Pro installed, you’re ready to build a form that will capture both your lead details and Madlitics attribution data. Navigate to the Elementor menu item in the Wordpress sidebar. Create a new page click the 'Create a Page' button, and add a Form widget the page. Select the form widget from the page to access the form editor panel.

Working with a previously created form? Select an already created form, then click 'Edit' to open the editor and select 'Edit with Elementor' to access the Elementor editor.

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Begin by createing a new Elementor page, click "Create a Page".

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In the Elementor editor, find the Form widget, then click (or drag and drop) it onto your page.

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Step 3: Add Madlitics fields, update labels and default field values

To begin capturing data, we're going to add seven (7) Madlitics fields to our form, label them, and give them default values...

Within the Content tab of the form editor, under Form Fields, click "+ Add Item" to add a new field, we'll use this for Madlitics Field 1. Within the new item, select the Type (of field) and choose "Hidden. Input 'Channel' as the Label value (matching our label value for Madlitics Field 1). Change to the 'Advanced' tab and input [channel] as the Default Value (matching our default value for Madlitics Field 1).

To collect all our attribution data, repeat this process of adding a new item, and updating the values based on the Madlitics Fields 1-7, for the six (6) remaining Madlitics fields, and save the form to begin collecting customer lead data. Configure additional Madlitics field value pairs for deeper customization and richer insights.
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Madlitics field 1

Marketing channel
Field label: channel
Default value: [channel]

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Madlitics field 2

Segment 1:
Field label: segment1
Default value: [segment1]
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Madlitics field 3

Segment 2:
Field label: segment2
Default value: [segment2]
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Madlitics field 4

Segment 3:
Field label: segment3
Default value: [segment3]
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Madlitics field 5

‍Segment 4:
Field label: segment4
Default value: [segment4]
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Madlitics field 6

‍Landing page:
Field label: lp
Default value: [lp]
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Madlitics field 7

Landing page group:
Field label: lpg
Default value: [lpg]

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Click **"+ Add Item"** to add a new field (Madlitics Field 1).

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Select the Type (of field) and choose "Hidden".

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Input **'Channel'** as the Label value (matching our label value for Madlitics Field 1).

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Change to the 'Advanced' tab and input [channel] as the Default Value (default value of Madlitics Field 1).

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Repeat this process for the 6 remaining Madlitics fields, and Publish the form to begin collecting customer lead data.

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Step 4: Test

Test your form by visiting your site, using a url with unique utm parameters. Captured attribution data will populate in your Elementor submission page which can then be passed to CRMs, Intelligence tools, etc. for advanced reporting.

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Captured data will display within Elementor, within Submissions.

Madlitics multi-channel attribution visualization, showing marketing platforms like TikTok, Instagram, Google, and Facebook. The graphic highlights how different sources contribute to high-performing marketing channels.

1. Add UTM parameters to all inbound links

Any marketing effort that drives traffic — whether it’s a paid ad, an email campaign, or an organic post — should have properly structured URLs that clearly define the visitor’s origin. Setting it up is a straightforward process that starts with ensuring all inbound links include UTM parameters.
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A LinkedIn campaign, for example, might link to:
‍https://yoursite.com/?utm_source=linkedin&utm_medium=paidsocial&utm_campaign=q1_promo

Screenshot of a form builder interface with a highlighted 'Hidden Input' field. Accompanied by text explaining how to install and set up Madlitics by adding hidden fields to capture marketing attribution data.

2. Add hidden fields

Once you’ve added UTM tracking to your inbound links, the next step is to install Madlitics on your site and update your Framer Forms to include hidden fields that will store attribution data when a visitor submits a form automatically. Hidden fields to include:

• Channel (e.g., Paid Search, Organic Social, Direct)
• Segment 1 (Platform name: Google, LinkedIn, Twitter)
• Segment 2 (Campaign name)
• Segment 3 (Ad group, offer name, or post type)
• Segment 4 (Creative type or ad variation)
• Landing page/group (Tracking & first-touch attribution)

3. Utilize attribution data

With the setup complete, every form submission in Framer now carries full attribution data, ensuring accurate insights into where leads originate. Pass this data to your CRM, analytics tools, or marketing automation platforms to track performance, refine campaigns, and optimize marketing efforts with precision.

With Madlitics now activated and your forms ready to accept marketing attribution data, you can start tracking valuable insights immediately, and pass attribution data into your CRM, email marketing platform, business intelligence tool or more for advanced reporting.

Put attribution data to work

Sync, analyze, and automate — turn insights into action.

Sync with your CRM
‍Pass UTM parameters into Salesforce, HubSpot, or ActiveCampaign so your sales team knows exactly where every lead came from — no more guessing.

Built smarter reports
Use Google Sheets, Looker Studio, or Airtable to create data-driven reports that reveal which campaigns drive real revenue — helping you make informed budget decisions.

Track revenue impact
Sync UTM data with Stripe, PayPal, or Chargebee to see which campaigns generate paying customers, not just leads — so you can scale what works.

Personalize email campaigns
Trigger personalized email flows in Klaviyo, Mailchimp, or ConvertKit based on a lead’s original source — ensuring the right message reaches the right audience.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Everything you need for reliable lead attribution

Accurate, persistent, and automated tracking — so your campaigns perform at their best.

Outperforms basic UTM tracking
Madlitics captures, categorizes, and persists attribution data across sessions, giving you a complete, structured view of what’s working in your marketing. Say goodbye to losing attribution when users navigate your site, struggling with formatting inconsistencies, and ingored non-UTM traffic.

Capture all traffic
Madlitics categorizes all inbound leads — whether they have UTM parameters or not — so every conversion is accounted for, and you won't miss out on Organic Search, Organic Social, and Referral traffic.

Attribution across pages and sessions
A LinkedIn ad click should be attributed correctly—even if the visitor signs up on a different page later. If someone clicks an ad, browses multiple pages, then submits a form later, Madlitics persists attribution data across sessions, ensuring your reports reflect true performance.

Cleaner, more reliable data
Duplicate UTMs and inconsistent formatting break reports and mislead teams. Madlitics cleans and organizes attribution data before sending it to your CRM, giving you accurate insights.

See which content converts
Attribution isn’t just about where visitors came from—it’s about what convinced them to convert. By capturing landing page data alongside UTM parameters, Madlitics shows you which blog posts, case studies, or pricing pages drive the most revenue, helping you scale content that works.

Transform form submissions into actionable insights
Madlitics connects marketing touchpoints to lead generation, ensuring every form submission is fully attributed — optimize ad spend by identifying high-ROI channels, refine messaging based on what content drives engagement, make data-driven decisions with clean, structured reports, and more.