How to integrate Madlitics with Contact Form 7 | Capture marketing attribution data

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Integrating Madlitics with Contact Form 7

How to update your CF7 forms to dynamically capture marketing attribution data.

Write an Overview here for the installation guide.

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💆 Heads-up: Make sure Madlitics is installed on the site where this Contact Form 7 lives (ie. Wordpress). The form alone won’t capture attribution data — Madlitics needs to be running on the page to pass lead data into your submissions. Installing Madlitics on Wordpress ->

Step 1: Install and activate the Contact Form 7 plugin

Get started by installing the NinjaForms plugin to your Wordpress environment. Select Plugins from the sidebar menu and either click the 'Add Plugin' button from the page or select the 'Add plugin' dropdown menu item. Search for 'NinjaForms' via the Search Plugins textfield input. Once the plugin has been found, install it. Once installed the plugin must be activated by clicking the 'Activate' button.

Plugins > Add Plugin > Search 'Contact Form 7' > Install > Activate

Plugins > Add plugin > Search 'Contact form 7' > Click 'Install Now'

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Click 'Activate' to enable Contact Form 7

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Step 2: Create a form to capture attribution data

Navigate to Contact menu item (from the sidebar menu) in Wordpress. Create a new form by clicking the 'Add Contact Form' via the Contact Form 7 submenu (also accessible via the 'Add Contact Form' button on the Contact Form 7 main page).

Working with a previously created form? Navigate to your form and click 'Edit' to open the form editor.

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Navigate to 'Contact' > Click 'Add Contact Form'

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Step 3: Add hidden fields, update labels and default field values

Copy and paste the code block below to add hidden fields to your Contact Form 7 form. Place the hidden fields just above the ‘Submit’ button. These fields should not appear in your form preview. If you see them, re-paste the code and save the form again.

Note: Contact Form 7’s editor can be finicky. Make sure your form is fully set up before adding the hidden fields, then save right away. Additional edits after adding the hidden fields may cause them to show in the preview. Saving may convert the html numeric codes [, ] to characters [, ], this is perfectly normal.

💡 Configure additional Madlitics field value pairs for deeper customization and richer insights.

Use the form field code snippet below, just above the submit button. This is specific to Contact Form 7. ‍

[hidden channel "&#91;channel&#93;"]
[hidden segment1 "&#91;segment1&#93;"]
[hidden segment2 "&#91;segment2&#93;"]
[hidden segment3 "&#91;segment3&#93;"]
[hidden segment4 "&#91;segment4&#93;"]
[hidden lp "&#91;lp&#93;"]
[hidden lpg "&#91;lpg&#93;"]

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Contact Form 7 'New Form' (Default view)

Copy and paste the Madlitics form field code at the bottom of the form, above the 'Submit' button

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Saving may convert the html numeric codes [, ] to characters [, ], this is perfectly normal

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Step 4: Add the form to a page (or post)

Select the page (or post) you want to begin capturing marketing data on, with the newly created form. In the page editor, select 'Add Block', search for Contact Form 7 and click the Contact Form 7 block component. Select the the name of the form, that includes the hidden fields, from the Select Form dropdown to embed it on the page.

Repeat the steps in this installation guide, on any number of pages, posts and forms across your site to capture marketing attribution data with Contact Forms 7 — any way you need.

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Add block > Search 'Contact Form 7' > Select Contact Form 7

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Select the form and preview or publish page/post when your done.

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Step 5: Test and publish

Once your form is ready, hit Preview to make sure everything looks good. If something seems off (like fields showing that should be hidden), don’t worry — it happens. Code input can be finicky and sometimes things don’t save the first time. Just copy the field snippet back in, save again, and refresh the preview.

When it looks right, go ahead and Publish your page. From there, you’re ready to test by submitting a form and confirming data flows through as expected.

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Preview the post for review, publish to test

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⚠️ **Are our form fields showing?**
Copy and paste the form field code snippet again, immediately save the form.

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Form fields should not display when the form is previewed or published

Madlitics multi-channel attribution visualization, showing marketing platforms like TikTok, Instagram, Google, and Facebook. The graphic highlights how different sources contribute to high-performing marketing channels.

1. Add UTM parameters to all inbound links

Any marketing effort that drives traffic — whether it’s a paid ad, an email campaign, or an organic post — should have properly structured URLs that clearly define the visitor’s origin. Setting it up is a straightforward process that starts with ensuring all inbound links include UTM parameters.
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A LinkedIn campaign, for example, might link to:
‍https://yoursite.com/?utm_source=linkedin&utm_medium=paidsocial&utm_campaign=q1_promo

Screenshot of a form builder interface with a highlighted 'Hidden Input' field. Accompanied by text explaining how to install and set up Madlitics by adding hidden fields to capture marketing attribution data.

2. Add hidden fields

Once you’ve added UTM tracking to your inbound links, the next step is to install Madlitics on your site and update your Framer Forms to include hidden fields that will store attribution data when a visitor submits a form automatically. Hidden fields to include:

• Channel (e.g., Paid Search, Organic Social, Direct)
• Segment 1 (Platform name: Google, LinkedIn, Twitter)
• Segment 2 (Campaign name)
• Segment 3 (Ad group, offer name, or post type)
• Segment 4 (Creative type or ad variation)
• Landing page/group (Tracking & first-touch attribution)

3. Utilize attribution data

With the setup complete, every form submission in Framer now carries full attribution data, ensuring accurate insights into where leads originate. Pass this data to your CRM, analytics tools, or marketing automation platforms to track performance, refine campaigns, and optimize marketing efforts with precision.

With Madlitics now activated and your forms ready to accept marketing attribution data, you can start tracking valuable insights immediately, and pass attribution data into your CRM, email marketing platform, business intelligence tool or more for advanced reporting.

Put attribution data to work

Sync, analyze, and automate — turn insights into action.

Sync with your CRM
‍Pass UTM parameters into Salesforce, HubSpot, or ActiveCampaign so your sales team knows exactly where every lead came from — no more guessing.

Built smarter reports
Use Google Sheets, Looker Studio, or Airtable to create data-driven reports that reveal which campaigns drive real revenue — helping you make informed budget decisions.

Track revenue impact
Sync UTM data with Stripe, PayPal, or Chargebee to see which campaigns generate paying customers, not just leads — so you can scale what works.

Personalize email campaigns
Trigger personalized email flows in Klaviyo, Mailchimp, or ConvertKit based on a lead’s original source — ensuring the right message reaches the right audience.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Everything you need for reliable lead attribution

Accurate, persistent, and automated tracking — so your campaigns perform at their best.

Outperforms basic UTM tracking
Madlitics captures, categorizes, and persists attribution data across sessions, giving you a complete, structured view of what’s working in your marketing. Say goodbye to losing attribution when users navigate your site, struggling with formatting inconsistencies, and ingored non-UTM traffic.

Capture all traffic
Madlitics categorizes all inbound leads — whether they have UTM parameters or not — so every conversion is accounted for, and you won't miss out on Organic Search, Organic Social, and Referral traffic.

Attribution across pages and sessions
A LinkedIn ad click should be attributed correctly—even if the visitor signs up on a different page later. If someone clicks an ad, browses multiple pages, then submits a form later, Madlitics persists attribution data across sessions, ensuring your reports reflect true performance.

Cleaner, more reliable data
Duplicate UTMs and inconsistent formatting break reports and mislead teams. Madlitics cleans and organizes attribution data before sending it to your CRM, giving you accurate insights.

See which content converts
Attribution isn’t just about where visitors came from—it’s about what convinced them to convert. By capturing landing page data alongside UTM parameters, Madlitics shows you which blog posts, case studies, or pricing pages drive the most revenue, helping you scale content that works.

Transform form submissions into actionable insights
Madlitics connects marketing touchpoints to lead generation, ensuring every form submission is fully attributed — optimize ad spend by identifying high-ROI channels, refine messaging based on what content drives engagement, make data-driven decisions with clean, structured reports, and more.