Last Updated: January 10th, 2025
At Madlitics, we prioritize the security and privacy of our users' data. This document outlines the measures we take to safeguard your information and ensure compliance with data protection regulations such as GDPR and CCPA.
1. Data Collection and Storage
User Data: We collect minimal personal data necessary for account creation and service provision, such as your name, email address, and company name.
Marketing Data: We collect UTM parameters and form submission details for attribution purposes.
Website Visitors: We use cookies to enhance user experience and analyze website traffic. For details, refer to our Cookie Policy.
2. Data Security Measures
Encryption: All data is encrypted in transit using TLS and at rest using AES-256.
Access Controls: Role-based access control (RBAC) ensures that only authorized personnel have access to personal data.
Regular Security Audits: We conduct regular internal and third-party audits to identify and mitigate potential vulnerabilities.
3. Compliance with Data Protection Regulations
GDPR Compliance
For users in the European Union, we comply with the General Data Protection Regulation (GDPR) by:
For users in the European Union, we comply with the General Data Protection Regulation (GDPR) by:
Appointing a Data Protection Officer (DPO) to oversee compliance.
Maintaining Data Processing Agreements (DPAs) with third-party processors.
CCPA Compliance
For California residents, we comply with the California Consumer Privacy Act (CCPA) by:
Offering the Right to Know, Delete, and Opt-Out: Users can request information about their data, request its deletion, or opt out of data sharing.
Non-Discrimination: Users exercising their rights under CCPA will not face discrimination in terms of services or pricing.
4. Third-Party Vendor Security
We only work with reputable third-party vendors for cloud hosting, analytics, and CRM integrations. All third-party vendors are required to comply with GDPR and CCPA through Data Processing Agreements (DPAs).
5. Data Retention and Deletion Policy
In the event of a data breach, Madlitics has a structured incident response plan to quickly identify, contain, and mitigate the breach. Affected users will be notified within 24 hours of detection, in accordance with applicable laws and regulations.
7. Business Continuity and Disaster Recovery
Madlitics has a business continuity plan that includes regular data backups, geographically distributed infrastructure, and disaster recovery procedures to ensure minimal disruption to our services.
8. How Do We Test Madlitics to Ensure Data Accuracy?
We use a combination of automated and manual testing to ensure the accuracy of the data collected by Madlitics:
Automated Testing: Validates that the Madlitics code correctly identifies and categorizes visitor data.
Manual Testing: Our team conducts real-world scenario tests using UTM parameters and form submissions.
Cross-Platform Verification: Ensures proper integration with various platforms, such as CRMs and form builders.
Customer Feedback Loop: Feedback from users helps us refine and improve data accuracy over time.
9. Certifications
Madlitics does not hold certifications such as ISO 27001 or SOC 2, and we currently have no plans to pursue them. This is because Madlitics does not store any commercially confidential data about you, your organization, or your customers. As a result, certifications like these are unnecessary for our platform. Instead, we focus on implementing robust industry best practices, including encryption, access controls, and regular audits, to ensure your data is secure and properly handled.
10. Contact Us
If you have any security-related inquiries or concerns, please contact us at
support@madlitics.com.
