Last Updated: January 10th, 2025
Madlitics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.
1. Information We Collect
We may collect the following types of information:
Personal Identification Information: Name, email address, company name, and other contact details provided by you.
Marketing Data: UTM parameters (e.g., source, medium, campaign) and form submission details to track marketing performance.
Usage Data: Information about how you interact with our website and services, including IP address, browser type, pages visited, and session duration.
2. How We Use Your Information
We use the information we collect for the following purposes:
Attribution Reporting: To generate reports on how visitors arrive at your site and interact with your forms.
Integrations: To send collected data to third-party tools (e.g., CRMs or marketing platforms) as requested by you.
Service Improvement: To improve our website, services, and overall user experience.
Communication: To send you updates about our services or respond to your inquiries.
3. Legal Basis for Processing (GDPR Compliance)
If you are located in the European Union, we process your personal data based on:
4. Data Retention
We retain personal data for as long as necessary to provide our services or as required by law.
Specifically:
Form submission and marketing data: Retained for up to [X] months unless deletion is requested.
Anonymized data: Retained indefinitely for statistical purposes.
You can request deletion of your data at any time by contacting us at gethelp@madlitics.com.
5. Data Security
We implement a range of measures to safeguard your data, including:
Encryption: All data is encrypted in transit using TLS and at rest using AES-256.
Access Controls: Only authorized personnel can access personal data, and access is granted on a need-to-know basis.
Regular Audits: We conduct regular internal security audits to identify and mitigate potential vulnerabilities.
6. International Data Transfers
If you are located outside the United States, please note that your information may be transferred to and processed in the United States or other countries where our servers are located. We use Standard Contractual Clauses (SCCs) to ensure an adequate level of protection for your data in compliance with GDPR.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request corrections to any inaccurate or incomplete data.
Right to Deletion: You can request that we delete your personal data.
Right to Object: You can object to the processing of your data for marketing purposes.
To exercise any of these rights, please contact us at gethelp@madlitics.com.
8. Use of Cookies
We use cookies to enhance your experience, analyze traffic, and provide attribution insights. For more information, please see our Cookie policy.
9. Third-Party Services
We may use third-party services for cloud hosting, analytics, and integrations. These third parties are vetted to ensure they meet our security and compliance standards.
10. Children’s Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware of such data, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable regulations. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page.
12. Contact Us
If you have any questions about this Privacy Policy or would like to exercise your rights, please contact us at
support@madlitics.com.
