Madlitics + Ninja Forms

Why use Madlitics with Ninja Forms

Madlitics ensures every form submission is enriched with attribution data, helping you connect marketing efforts to real business growth.

Automated attribution tracking

Capture UTM parameters, first-touch data, and campaign details for every form submission — directly inside your marketing stack.

Smarter audience targeting

Use marketing insights to refine segmentation, personalize campaigns, and send the right message to the right audience at the right time.

Optimize conversion tracking

Link form data with analytics and CRM tools to measure customer acquisition cost (CAC) and scale high-converting channels.

Actionable marketing insights

Turn attribution data into strategic decisions — understand which campaigns bring in high-value leads and optimize your marketing spend accordingly.

How Madlitics works with Ninja Forms

From form submission to real-time insights — Madlitics makes attribution effortless.

Install and set up Madlitics

Add Madlitics to your site, update your Ninja Forms form(s) with a few Madlitics fields, and let attribution data flow seamlessly.

Installing Madlitics on Wordpress ->

Form builder interface highlighting the addition of a hidden input field for Madlitics attribution.

Example form displaying hidden attribution fields like Channel and Landing Page on a live website.

Capture and categorize marketing attribution data

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, or Email Marketing. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

Integrating Madlitics with Ninja Forms ->

Ninja Forms captures marketing attribution data

With every form submission, Madlitics captures attribution data — marketing channel, campaign details, and landing page insights — so it can be passed seamlessly into your CRM and other marketing stack integrations.

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in Ninja Forms

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.

Illustration of Madlitics capturing attribution data from a native form interface.

Illustration of Madlitics integrating with third-party form tools.

Third-party form builders
Using Gravity Forms, WPForms, Typeform, or another form builder? Madlitics captures and passes marketing attribution data seamlessly.

llustration of Madlitics enabling attribution tracking on a fully custom lead form.

Custom lead capture forms
Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.

What you can do with Madlitics and Ninja Forms

Enhance your marketing strategy by integrating with the tools you already use.

CRM

Send first-touch marketing attribution data captured with Madlitics and Ninja Forms to Salesforce, Zoho, HubSpot, and more. Track exactly where leads originate, see how landing pages influence conversions, and connect marketing efforts to revenue growth.

Email Marketing

Integrate Madlitics and Ninja Forms with Mailchimp, Campaign Monitor, and Brevo to track which marketing channels and campaigns generate subscribers. Use UTM parameters and landing page insights to build better audience segments and optimize email engagement.

Billing & Payments

Integrate Madlitics and Ninja Forms with Braintree, Zuora, Paddle and more, to connect first-touch attribution data with revenue insights. See which campaigns, landing pages, and content drive paying customers, helping optimize acquisition costs (CAC) and improve retention.

Analytics

Connect Madlitics and Ninja Forms with Google Data Studio, Tableau, and Power BI to generate reports that break down conversions by channel, campaign, landing page, and UTM parameters. Gain actionable insights into which marketing efforts drive the most leads and revenue, helping you refine targeting and scale successful strategies.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Everything you need for reliable lead attribution

Accurate, persistent, and automated tracking — so your campaigns perform at their best.

Outperforms basic UTM tracking
Madlitics captures, categorizes, and persists attribution data across sessions, giving you a complete, structured view of what’s working in your marketing. Say goodbye to losing attribution when users navigate your site, struggling with formatting inconsistencies, and ingored non-UTM traffic.

Capture all traffic
Madlitics categorizes all inbound leads — whether they have UTM parameters or not — so every conversion is accounted for, and you won't miss out on Organic Search, Organic Social, and Referral traffic.

Attribution across pages and sessions
A LinkedIn ad click should be attributed correctly—even if the visitor signs up on a different page later. If someone clicks an ad, browses multiple pages, then submits a form later, Madlitics persists attribution data across sessions, ensuring your reports reflect true performance.

Cleaner, more reliable data
Duplicate UTMs and inconsistent formatting break reports and mislead teams. Madlitics cleans and organizes attribution data before sending it to your CRM, giving you accurate insights.

See which content converts
Attribution isn’t just about where visitors came from—it’s about what convinced them to convert. By capturing landing page data alongside UTM parameters, Madlitics shows you which blog posts, case studies, or pricing pages drive the most revenue, helping you scale content that works.

Transform form submissions into actionable insights
Madlitics connects marketing touchpoints to lead generation, ensuring every form submission is fully attributed — optimize ad spend by identifying high-ROI channels, refine messaging based on what content drives engagement, make data-driven decisions with clean, structured reports, and more.

Built for real teams. Backed by real results.