Marketing Attribution Articles & Guides

Getting started with Madlitics
Articles, Guides, and Resources

Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.

Getting started

Setting up forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

Resources

Building a smarter growth engine: Why marketing attribution matters more now than ever

Attribution isn't optional if you want predictable, scalable growth. Here's why it matters—and how Madlitics makes it achievable.

Resources

The future of SEO: Thriving in a fragmented search world

Search isn’t just Google anymore. Learn how businesses can adapt to a fragmented, multi-platform search landscape—and how Madlitics helps you stay visible everywhere.

Support

Install Madlitics on a Website

How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)

Support

Installing custom code on a Zoho Sites

Add scripts like Madlitics to the header of every page in Zoho Sites.

Support

Installing Madlitics in Framer

Add a custom code snippet to the <head> of your Framer site

Support

Installing Madlitics on Webflow

How to add custom code to your Webflow site’s <head> using Madlitics

Support

Installing Madlitics using Google Tag Manager

How to install custom code snippets to your site using GTM

Support

Installing Madlitics on WordPress

How to add the Madlitics code snippet to your WordPress site

Support

Diagnosing and fixing data Issues in Madlitics

Addressing issues that may prevent attribution data from being recorded correctly in Madlitics

Support

Caching and data issues in Madlitics

Troubleshooting how caching may be blocking your attribution data and what to do about it

Support

Why keyword data is missing or "not provided"

Why keyword data can show as "(not provided)" and what to do

Support

Spam bots and fake leads causing data issues

How spam bots submit fake leads and why Madlitics does not track them

Support

Madlitics Cookie Lifespan

How Madlitics stores attribution data over time to ensure accurate lead tracking and reporting

Support

First-Party Cookies and Privacy

Madlitics ensures compliance and accuracy with first-party data, not third-party cookies.

Support

Capturing data across domains and subdomains with Madlitics

Learn how Madlitics tracks visitors across multiple domains and subdomains without losing attribution data, ensuring complete marketing insights.

Getting started

How to Send UTM & Lead Source Data to Your CRM

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

Getting started

Testing & verifying Madlitics

Ensuring Madlitics is setup to capture accurate attribution data.

Support

Enabling UTM content for attribution marketing

Configure your forms to capture UTM Content data with Madlitics

Support

Enabling MSCLKID for attribution marketing

Configure your forms to capture Microsoft's Click ID with Madlitics

Support

Enabling GCLID for attribution marketing

Configure your forms to capture Google's Click ID with Madlitics

Support

Enabling FBCLID for attribution marketing

Configure your forms to capture Facebook's Click ID with Madlitics

Support

Enabling UTM_ID for attribution marketing

Configure your forms to capture UTM_ID data with Madlitics

Getting started

Using UTM parameters and UTM best practices

Optimize your marketing analytics with streamlined UTM tracking

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Getting started with MadliticsArticles, Guides, and Resources

See exactly what's working — and what's not.

Getting started with Madlitics
Articles, Guides, and Resources