Hubspot Capture UTM & Lead Source Attribution

Turn every Hubspot submission into actionable attribution data

Attribution is lost in HubSpot because UTM parameters and source data are only captured if they are present on the exact page where a form is submitted, and they are not automatically preserved as visitors navigate between pages. Madlitics ensures every form submission is enriched with attribution data, helping you connect marketing efforts to real business growth.

Automated attribution

Get clean, marketing attribution data to see exactly which campaigns and channels drive revenue.

Seamless CRM enrichment

Prioritize high-intent leads with a complete view of their marketing journey, making outreach more effective.

Smarter reporting

Make smarter budget and strategy decisions by aligning marketing and sales efforts with clear attribution insights.

Workflow efficiency

Optimize campaigns, double down on what works, and confidently scale your marketing efforts with data-driven precision.

How Madlitics works with Hubspot

Seamlessly integrating with your existing setup, Madlitics captures and organizes attribution data automatically. A few easy steps, and your marketing insights are ready to go.

Install and set up Madlitics

Add the Madlitics script to your site's global custom code so it runs on every page. From that point on, every visitor’s source, campaign, and landing page data is automatically captured and attached to form submissions, giving you a complete view of what drives leads without changing your existing workflow.

Setup Guide: Install Madlitics on your domain ->
Setup Guide: Install Madlitics on Hubspot-hoted sites ->

Form builder interface highlighting the addition of a hidden input field for Madlitics attribution.

Example form displaying hidden attribution fields like Channel and Landing Page on a live website.

Enrich Tally submissions with UTM parameters and attribution data

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, Email Marketing, and more. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

Setup Guide: Configure Hubspot Form ->
Setup Guide: Configure Hubspot-hosted Forms ->

Hubspot receives marketing attribution data for campaign tracking and ROI analysis.

Once a visitor submits a form, Madlitics sends attribution data — including the marketing channel, campaign name, and ad details — directly to Hubspot. Every new lead entry is enriched with structured marketing insights, making it easier for sales teams to prioritize high-quality leads and marketing teams to track ROI.

Capturing Marketing Data ->

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in Hubspot

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

Compatibility with Hubspot

Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.

Illustration of Madlitics capturing attribution data from a native form interface.

Seamless Hubspot integration

Madlitics captures attribution data across HubSpot webpages, landing pages, and embedded forms and ties it directly to the lead record.

Illustration of Madlitics integrating with third-party form tools.

Third-party form builders

Using Gravity Forms, WPForms, Typeform, or another form builder? Madlitics captures and writes marketing attribution data seamlessly into Hubspt.

llustration of Madlitics enabling attribution tracking on a fully custom lead form.

Custom lead capture forms

Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Frequently asked questions

Answers to your top questions about our platform

Capture full marketing attribution in Hubspot with Madlitics

Frequently asked questions

Built for real teams. Backed by real results.