Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, or Email Marketing. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.
With every form submission, Madlitics captures attribution data — marketing channel, campaign details, and landing page insights — so it can be passed seamlessly into your CRM and other marketing stack integrations.
Uncover what drives conversions and scale what works
Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.
What you get with Madlitics in Typeform
Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.
Marketing channel attribution See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.
Campaign and ad-level tracking See which campaigns, ad variations, and content themes are driving the highest-quality leads.
Landing page insights Track the first page a lead visits, helping you understand which content drives conversions and customer interest.
First-touch attribution Know where each lead comes from and what influences their path to becoming a customer.
Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.
Custom lead capture forms Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.
What you can do with Madlitics and Typeform
Enhance your marketing strategy by integrating with the tools you already use.
CRM
Send first-touch marketing attribution data captured with Madlitics and Typeform to Salesforce, Zoho, HubSpot, and more. Track exactly where leads originate, see how landing pages influence conversions, and connect marketing efforts to revenue growth.
Email Marketing
Integrate Madlitics and Typeform with Mailchimp, Campaign Monitor, and Brevo to track which marketing channels and campaigns generate subscribers. Use UTM parameters and landing page insights to build better audience segments and optimize email engagement.
Billing & Payments
Integrate Madlitics and Typeform with Braintree, Zuora, Paddle and more, to connect first-touch attribution data with revenue insights. See which campaigns, landing pages, and content drive paying customers, helping optimize acquisition costs (CAC) and improve retention.
Analytics
Connect Madlitics and Typeform with Google Data Studio, Tableau, and Power BI to generate reports that break down conversions by channel, campaign, landing page, and UTM parameters. Gain actionable insights into which marketing efforts drive the most leads and revenue, helping you refine targeting and scale successful strategies.
Visualizing your marketing impact
See how attribution data translates into actionable insights.
Leads by channel See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.
Leads by campaign Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.
Conversion rate by channel See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.
Revenue by campaign Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.
Frequently asked questions
Answers to your top questions about our platform
How do I install Madlitics and set up the Typeform integration?
Which attribution parameters does Madlitics pass to Typeform, and what about hidden fields?
How does Madlitics handle returning visitors and multi-session journeys with Typeform?
Can Madlitics capture and persist gclid, fbclid, msclkid (and other click IDs) with Typeform?
How do UTMs and click IDs move from Typeform into Salesforce or HubSpot?
How is Madlitics different from GA4 for lead-level source tracking?
Is Madlitics GDPR/CCPA-compliant, and how is attribution data secured?
Which Typeform embed modes and versions are supported by Madlitics?
Trusted by marketing teams everywhere
Built for real teams. Backed by real results.
Madlitics is trusted by marketers across industries to help reduce wasted spend and drive smarter growth.