Marketing Attribution Articles & Guides | Madlitics Library

Getting started with Madlitics
Articles, Guides, and Resources

Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.

Getting started

Testing & verifying Madlitics

Ensuring Madlitics is setup to capture accurate attribution data.

Enabling UTM content for attribution marketing

Configure your forms to capture UTM Content data with Madlitics

Enabling MSCLKID for attribution marketing

Configure your forms to capture Microsoft's Click ID with Madlitics

Enabling GCLID for attribution marketing

Configure your forms to capture Google's Click ID with Madlitics

Enabling FBCLID for attribution marketing

Configure your forms to capture Facebook's Click ID with Madlitics

Enabling UTM ID for attribution marketing

Configure your forms to capture UTM ID data with Madlitics

Getting started

Using UTM parameters and UTM best practices

Optimize your marketing analytics with streamlined UTM tracking

Getting started

What does Madlitics do?

Transforming website visits into actionable marketing insights

The future of SEO: Thriving in a fragmented search world

Search isn’t just Google anymore. Learn how businesses can adapt to a fragmented, multi-platform search landscape—and how Madlitics helps you stay visible everywhere.

Smarter marketing starts here

See exactly what's working — and what's not.

Reading about marketing strategy is one thing. Madlitics shows you what’s actually driving leads, revenue, and growth.