A practical guide to naming every UTM field, with examples and conventions that make attribution clear and reporting dependable

Learn how to create and use UTM parameters on your campaign URLs to track traffic sources accurately. This article explains how to incorporate UTM tracking for social posts, emails, and ads to understand which channels deliver the best results.

Using UTM parameters to track every click, fix attribution, and confidently allocate budget with clean, consistent data.

Madlitics enriches every Formidable Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Madlitics enriches every Typeform submission with UTMs, click IDs, referrers, and landing page data; so your CRM shows the true source.

Madlitics enriches every Formstack submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Madlitics enriches every Elementor submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Madlitics enriches every WPForms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Madlitics enriches every Ninja Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Madlitics enriches every Gravity Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.

Learn how each Madlitics Field works and how to use them to capture richer attribution data in your forms.

Step-by-step setup to add Madlitics fields to Formstack so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Typeform so every response includes channel, campaign, and landing page attribution.

Step-by-step: add the Madlitics fields to Fluent Forms, map URL parameters, and verify every submission includes clean attribution data.

Step-by-step setup to add Madlitics fields to Formidable Forms so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Framer Forms so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Jotform so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to WPForms so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Contact Form 7 so every response includes channel, campaign, and landing page attribution.

Step-by-step setup to add Madlitics fields to Ninja Forms so every response includes channel, campaign, and landing page attribution.