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Madlitics articles, guides, and resources

Browse published articles from product how-tos to marketing strategy tips.

Digital Marketing

How to capture UTM parameters and marketing attribution data in Tally

Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.

Digital Marketing

How to Capture LinkedIn Ads Data in Tally

Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.

Digital Marketing

How to Capture Microsoft Ads Data in Tally

Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.

Digital Marketing

How to Capture Google Ads Data in Tally

Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.

Set up Marketo to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics to Marketo to see which channels bring in your customers.

Installing Madlitics on Hubspot pages and sites

How to add a custom code to your HubSpot site’s <head> tag

Set up HubSpot pages to capture UTM parameters and marketing attribution.

Step-by-step setup to capture marketing channel, campaign, and landing page attribution across HubSpot-hosted pages.

Set up Zoho CRM to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Zoho CRM Webforms to see which channels bring in your customers.

Set up Zoho forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Zoho Forms to see which channels bring in your customers.

Set up Tally forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Tally to see which channels bring in your customers.

Digital Marketing

How to Capture Google Ads Data in Jotform

Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.

Digital Marketing

Top 7 multi-channel attribution challenges

Data silos, privacy limits, and flawed models distort marketing ROI — and how to fix attribution for smarter budget decisions.

Digital Marketing

Ultimate guide to revenue attribution

Understand how revenue attribution connects every marketing touchpoint to sales, helping you uncover which channels actually drive growth.

Digital Marketing

Organic vs paid traffic: complete lead attribution guide

Fixing 'Direct/None' misattribution with multi-session journeys, UTM best practices, revenue-by-channel with Madlitics

Digital Marketing

Multi-channel attribution: Measuring what drives leads and revenue

Understand how modern buyers convert across multiple touchpoints—and how to capture clean, reliable attribution data that actually ties marketing to revenue.

Digital Marketing

Capturing marketing data in Hubspot with Madlitics

Fix 26% Wasted Spend – Track Channels, UTMs, Landing Pages for 365 Days & End "Direct/Unknown" Leads

Digital Marketing

How Madlitics compliments Google Analytics

GA4 Tracks Sessions + Madlitics Tracks Leads – Bridge Traffic Data to CRM Revenue with 365-Day Attribution

Digital Marketing

What is data-driven attribution in marketing

Replace last-click bias with machine learning— assign real credit & connect channels to revenue.

Digital Marketing

How to track organic traffic sources in forms

Stop Losing 60% of Your Organic Leads – Capture Sources, Landing Pages & Revenue with Simple Attribution

Set up WS Form to track UTM parameters & attribution

Step-by-step setup to add Madlitics fields to WS Form so every response includes channel, campaign, and landing page attribution.

Digital Marketing

Session based UTM tracking vs. persistent attribution

Understand the limits of session-only UTM tracking and how persistent attribution preserves source data across visits — so your CRM sees the true origin of every lead, not just "Direct/None."

Digital Marketing

How bormalized data fixes broken multi-channel attribution

Learn how data normalization stops fragmented tracking, powers accurate multi-touch attribution, and turns scattered first-party signals into clear, revenue-backed insights across every channel.

Digital Marketing

5 ways marketing attribution improves budget allocation

Learn how accurate marketing attribution shows which channels actually drive revenue, cuts wasted spend, and turns budget planning into a predictable, data-backed process.

Digital Marketing

How to capture first-party data across channels

Learn how persistent tracking preserves source, campaign, and journey data across sessions and devices—so every form fill and deal gets credit to the right channel.

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