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Madlitics articles, guides, and resources

Browse published articles from product how-tos to marketing strategy tips.

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Guide to Madlitics Fields

Learn how each Madlitics Field works and how to use them to capture richer attribution data in your forms.

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Set up Fluent Forms to capture UTM parameters and marketing attribution

Step-by-step: add the Madlitics fields to Fluent Forms, map URL parameters, and verify every submission includes clean attribution data.

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Set up Formidable Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Formidable Forms so every response includes channel, campaign, and landing page attribution.

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Set up Framer Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Framer Forms so every response includes channel, campaign, and landing page attribution.

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Set up Webflow Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.

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Set up Elementor to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.

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Set up Gravity Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.

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Set up Ninja Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Ninja Forms so every response includes channel, campaign, and landing page attribution.

Getting started

Set up forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

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Install Madlitics on a Website

How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)

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Installing custom code on a Zoho Sites

Add scripts like Madlitics to the header of every page in Zoho Sites.

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Installing Madlitics in Framer

Add a custom code snippet to the <head> of your Framer site

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Installing Madlitics on Webflow

How to add custom code to your Webflow site’s <head> using Madlitics

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Installing Madlitics using Google Tag Manager

How to install custom code snippets to your site using GTM

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Installing Madlitics on WordPress

How to add the Madlitics code snippet to your WordPress site

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Diagnosing and fixing data Issues in Madlitics

Addressing issues that may prevent attribution data from being recorded correctly in Madlitics

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Caching and data issues in Madlitics

Troubleshooting how caching may be blocking your attribution data and what to do about it

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Resolving UTM data issues in Madlitics

Resolving ‘No Source,’ ‘No Campaign,’ or ‘No Terms’ in your captured marketing data

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Why keyword data is missing or "not provided"

Why keyword data can show as "(not provided)" and what to do

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Spam bots and fake leads causing data issues

How spam bots submit fake leads and why Madlitics does not track them

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Madlitics Cookie Lifespan

How Madlitics stores attribution data over time to ensure accurate lead tracking and reporting

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First-Party Cookies and Privacy

Madlitics ensures compliance and accuracy with first-party data, not third-party cookies.

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Capturing data across domains and subdomains with Madlitics

Learn how Madlitics tracks visitors across multiple domains and subdomains without losing attribution data, ensuring complete marketing insights.

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How to Send UTM & Lead Source Data to Your CRM

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

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