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Madlitics articles, guides, and resources
Browse published articles from product how-tos to marketing strategy tips.
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Set up Webflow Forms to capture UTM parameters and marketing attribution
Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.
Support
Set up Elementor to capture UTM parameters and marketing attribution
Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.
Support
Set up Gravity Forms for Marketing Attribution and UTM Tracking
Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.
Getting started
Set up forms to capture UTM parameters and marketing attribution
Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.
Support
Install Madlitics on a Website
How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)
Support
Installing custom code on a Zoho Sites
Add scripts like Madlitics to the header of every page in Zoho Sites.
Support
Installing Madlitics in Framer
Add a custom code snippet to the <head> of your Framer site
Support
Installing Madlitics on Webflow
How to add custom code to your Webflow site’s <head> using Madlitics
Support
Installing Madlitics on WordPress
How to add the Madlitics code snippet to your WordPress site
Support
Diagnosing and fixing data Issues in Madlitics
Addressing issues that may prevent attribution data from being recorded correctly in Madlitics
Support
Resolving UTM data issues in Madlitics
Resolving ‘No Source,’ ‘No Campaign,’ or ‘No Terms’ in your captured marketing data
Support
Why keyword data is missing or "not provided"
Why keyword data can show as "(not provided)" and what to do
Support
Spam bots and fake leads causing data issues
How spam bots submit fake leads and why Madlitics does not track them
Support
Madlitics Cookie Lifespan
How Madlitics stores attribution data over time to ensure accurate lead tracking and reporting
Support
First-Party Cookies and Privacy
Madlitics ensures compliance and accuracy with first-party data, not third-party cookies.
Support
Capturing data across domains and subdomains with Madlitics
Learn how Madlitics tracks visitors across multiple domains and subdomains without losing attribution data, ensuring complete marketing insights.
Getting started
How to Send UTM & Lead Source Data to Your CRM
Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.
Getting started
Testing & verifying Madlitics
Ensuring Madlitics is setup to capture accurate attribution data.
Support
Enabling UTM_content for attribution marketing
Configure your forms to capture UTM Content data with Madlitics
Support
Enabling GCLID for attribution marketing
Configure your forms to capture Google's Click ID with Madlitics
Getting started
Using UTM parameters and UTM best practices
Optimize your marketing analytics with streamlined UTM tracking
Getting started
How does Madlitics organize marketing campaigns?
After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.
Getting started
Installing Madlitics Overview
A guide to adding Madlitics to your website for accurate marketing attribution
Getting started
What does Madlitics do?
Turning website visits into actionable marketing insights
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