Turning website visits into actionable marketing insights

A guide to adding Madlitics to your website for accurate marketing attribution

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

Ensuring Madlitics is setup to capture accurate attribution data.

Visitor journeys are grouped into top-level marketing channels so you can see exactly how people arrive on your site.

After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.

Optimize your marketing analytics with streamlined UTM tracking

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

Step-by-step setup to add Madlitics fields to Zoho CRM Webforms to see which channels bring in your customers.