Attribution isn't optional if you want predictable, scalable growth. Here's why it matters—and how Madlitics makes it achievable.

Addressing issues that may prevent attribution data from being recorded correctly in Madlitics

Troubleshooting how caching may be blocking your attribution data and what to do about it

Resolving ‘No Source,’ ‘No Campaign,’ or ‘No Terms’ in your captured marketing data

Why keyword data can show as "(not provided)" and what to do

How spam bots submit fake leads and why Madlitics does not track them

How Madlitics stores attribution data over time to ensure accurate lead tracking and reporting

Madlitics ensures compliance and accuracy with first-party data, not third-party cookies.

Learn how Madlitics tracks visitors across multiple domains and subdomains without losing attribution data, ensuring complete marketing insights.

Ensuring Madlitics is setup to capture accurate attribution data.

Configure your forms to capture UTM Content data with Madlitics

Configure your forms to capture Microsoft's Click ID with Madlitics

Configure your forms to capture Google's Click ID with Madlitics

Configure your forms to capture Facebook's Click ID with Madlitics

Configure your forms to capture UTM ID data with Madlitics

Optimize your marketing analytics with streamlined UTM tracking

After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.

Visitor journeys are grouped into top-level marketing channels so you can see exactly how people arrive on your site.

Transforming website visits into actionable marketing insights

Search isn’t just Google anymore. Learn how businesses can adapt to a fragmented, multi-platform search landscape—and how Madlitics helps you stay visible everywhere.