Getting started with Madlitics
Articles, Guides, and Resources

Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.
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Attribution Guide
WPForms Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every WPForms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Attribution Guide
Jotform Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Jotform submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Attribution Guide
Gravity Forms Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Gravity Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Getting started
How to Send UTM & Lead Source Data to Your CRM
Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.
Attribution Guide
Fluent Forms Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Fluent Forms submission with campaign, channel, and landing-page data, so you can see exactly which efforts drive results.
Attribution Guide
Typeform Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Typeform submission with UTMs, click IDs, referrers, and landing page data; so your CRM shows the true source.
Support
Installing Madlitics on a website
How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)
Support
Installing Madlitics in Framer
Add a custom code snippet to the <head> of your Framer site
Support
Installing Madlitics on Webflow
How to add custom code to your Webflow site’s <head> using Madlitics
Support
Installing Madlitics using Google Tag Manager
How to install custom code snippets to your site using GTM
Getting started
Installing Madlitics
A guide to adding Madlitics to your website for accurate marketing attribution
Resources
Attribution is broken and fixing marketing blindspots
Marketers don’t need perfect tracking; they need clearer signals.
Resources
What should I put in each UTM parameter?
A practical guide to naming every UTM field, with examples and conventions that make attribution clear and reporting dependable
Resources
How do I use UTM parameters?
Learn how to create and use UTM parameters on your campaign URLs to track traffic sources accurately. This article explains how to incorporate UTM tracking for social posts, emails, and ads to understand which channels deliver the best results.
Resources
What are UTM parameters?
Using UTM parameters to track every click, fix attribution, and confidently allocate budget with clean, consistent data.
Resources
Building a smarter growth engine: Why marketing attribution matters more now than ever
Attribution isn't optional if you want predictable, scalable growth. Here's why it matters—and how Madlitics makes it achievable.
Support
Diagnosing and fixing data Issues in Madlitics
Addressing issues that may prevent attribution data from being recorded correctly in Madlitics
Support
Caching and data issues in Madlitics
Troubleshooting how caching may be blocking your attribution data and what to do about it
Support
Resolving UTM data issues in Madlitics
Resolving ‘No Source,’ ‘No Campaign,’ or ‘No Terms’ in your captured marketing data
Support
Why keyword data is missing or "not provided"
Why keyword data can show as "(not provided)" and what to do
Support
Spam bots and fake leads causing data issues
How spam bots submit fake leads and why Madlitics does not track them
Support
Madlitics cookie lifespan
How Madlitics stores attribution data over time to ensure accurate lead tracking and reporting
Support
First-Party Cookies and Privacy
Madlitics ensures compliance and accuracy with first-party data, not third-party cookies.
Support
Capturing data across domains and subdomains with Madlitics
Learn how Madlitics tracks visitors across multiple domains and subdomains without losing attribution data, ensuring complete marketing insights.
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