Troubleshooting caching and data issues in Madlitics

Caching is a powerful tool for improving website speed, but it can sometimes interfere with how new scripts and form fields function—including Madlitics. If you’ve recently added hidden fields to your forms but aren’t seeing attribution data flow through as expected, caching could be the culprit.

Many hosting providers, plugins, and services use caching to create static versions of your website so that pages load faster for visitors. While this is great for performance, it also means that any updates you make—like adding the Madlitics tracking code or modifying form fields—might not immediately take effect. Instead, visitors (and even you) may still be seeing an outdated, cached version of your site where those changes aren’t reflected yet.

How caching can impact Madlitics data
When caching is in place, your site may not always serve the latest version of your pages.

This can result in:
• Hidden fields not appearing in forms – If Madlitics fields were recently added to your forms but the cached version of the page is still being loaded, those fields may not be visible in the live form.
• Attribution data missing from form submissions – Since Madlitics populates fields dynamically, a cached version of the form might not include the script’s latest updates, preventing data from flowing correctly.
• Intermittent or inconsistent data collection – Sometimes, cache purging happens automatically at intervals. This means that Madlitics data might appear sporadically in form submissions—sometimes it’s there, sometimes it’s missing—depending on whether the cached version of the page is still being served.
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How to fix caching issues and ensure data accuracy
The good news is that resolving caching-related issues is usually a quick fix. Most website hosts and caching tools allow you to manually clear the cache, forcing your site to serve the latest version of your pages.

If you’re using a managed WordPress host like WPEngine or Kinsta, both have built-in caching mechanisms that can be cleared with just a few clicks. Similarly, popular speed optimization plugins like WP Rocket or CDN services like Cloudflare may be holding onto an older version of your site that doesn’t yet include your Madlitics setup.

To resolve this, clear your cache through your hosting dashboard, caching plugin, or CDN settings. Most of these platforms provide a simple “Purge Cache” or “Clear Cache” option, allowing you to refresh your site and ensure all visitors are seeing the latest updates.

If you’re unsure how to do this, instructions are typically available in the support documentation of your hosting provider or caching tool.
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Still not seeing attribution data?
If you’ve cleared your cache and Madlitics data still isn’t appearing in your form submissions, there are a few additional things to check:
• Try testing in an incognito window – Your browser may also be caching an older version of the page.
• Wait a few minutes and test again – Some caching services take a short time to fully refresh after a manual purge.
• Ensure the Madlitics script is correctly installed – If caching wasn’t the issue, double-check that Madlitics is present in your site’s <head> section and that hidden form fields are correctly mapped.

Madlitics multi-channel attribution visualization, showing marketing platforms like TikTok, Instagram, Google, and Facebook. The graphic highlights how different sources contribute to high-performing marketing channels.

1. Add UTM parameters to all inbound links

Any marketing effort that drives traffic — whether it’s a paid ad, an email campaign, or an organic post — should have properly structured URLs that clearly define the visitor’s origin. Setting it up is a straightforward process that starts with ensuring all inbound links include UTM parameters.
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A LinkedIn campaign, for example, might link to:
‍https://yoursite.com/?utm_source=linkedin&utm_medium=paidsocial&utm_campaign=q1_promo

Screenshot of a form builder interface with a highlighted 'Hidden Input' field. Accompanied by text explaining how to install and set up Madlitics by adding hidden fields to capture marketing attribution data.

2. Add hidden fields

Once you’ve added UTM tracking to your inbound links, the next step is to install Madlitics on your site and update your Framer Forms to include hidden fields that will store attribution data when a visitor submits a form automatically. Hidden fields to include:

• Channel (e.g., Paid Search, Organic Social, Direct)
• Segment 1 (Platform name: Google, LinkedIn, Twitter)
• Segment 2 (Campaign name)
• Segment 3 (Ad group, offer name, or post type)
• Segment 4 (Creative type or ad variation)
• Landing page/group (Tracking & first-touch attribution)

3. Utilize attribution data

With the setup complete, every form submission in Framer now carries full attribution data, ensuring accurate insights into where leads originate. Pass this data to your CRM, analytics tools, or marketing automation platforms to track performance, refine campaigns, and optimize marketing efforts with precision.

Caching is essential for website performance, but it can occasionally get in the way when making changes—especially when adding dynamic elements like Madlitics hidden fields. By clearing your cache when making updates, you ensure that your site reflects the most current version, allowing Madlitics to properly track visitor attribution and pass that data into your forms and CRM.

If you continue experiencing issues after clearing your cache, reach out to support@madlitics.com, and we’ll be happy to help troubleshoot further.

Put attribution data to work

Sync, analyze, and automate — turn insights into action.

Sync with your CRM
‍Pass UTM parameters into Salesforce, HubSpot, or ActiveCampaign so your sales team knows exactly where every lead came from — no more guessing.

Built smarter reports
Use Google Sheets, Looker Studio, or Airtable to create data-driven reports that reveal which campaigns drive real revenue — helping you make informed budget decisions.

Track revenue impact
Sync UTM data with Stripe, PayPal, or Chargebee to see which campaigns generate paying customers, not just leads — so you can scale what works.

Personalize email campaigns
Trigger personalized email flows in Klaviyo, Mailchimp, or ConvertKit based on a lead’s original source — ensuring the right message reaches the right audience.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Everything you need for reliable lead attribution

Accurate, persistent, and automated tracking — so your campaigns perform at their best.

Outperforms basic UTM tracking
Madlitics captures, categorizes, and persists attribution data across sessions, giving you a complete, structured view of what’s working in your marketing. Say goodbye to losing attribution when users navigate your site, struggling with formatting inconsistencies, and ingored non-UTM traffic.

Capture all traffic
Madlitics categorizes all inbound leads — whether they have UTM parameters or not — so every conversion is accounted for, and you won't miss out on Organic Search, Organic Social, and Referral traffic.

Attribution across pages and sessions
A LinkedIn ad click should be attributed correctly—even if the visitor signs up on a different page later. If someone clicks an ad, browses multiple pages, then submits a form later, Madlitics persists attribution data across sessions, ensuring your reports reflect true performance.

Cleaner, more reliable data
Duplicate UTMs and inconsistent formatting break reports and mislead teams. Madlitics cleans and organizes attribution data before sending it to your CRM, giving you accurate insights.

See which content converts
Attribution isn’t just about where visitors came from—it’s about what convinced them to convert. By capturing landing page data alongside UTM parameters, Madlitics shows you which blog posts, case studies, or pricing pages drive the most revenue, helping you scale content that works.

Transform form submissions into actionable insights
Madlitics connects marketing touchpoints to lead generation, ensuring every form submission is fully attributed — optimize ad spend by identifying high-ROI channels, refine messaging based on what content drives engagement, make data-driven decisions with clean, structured reports, and more.

Caching and data issues in Madlitics

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