Marketing Attribution Articles & Guides

Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.

Support

Setting up Formstack for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Formstack so every response includes channel, campaign, and landing page attribution.

Support

Setting up Formidable Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Formidable Forms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Framer Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Framer Forms so every response includes channel, campaign, and landing page attribution.

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Setting up Webflow Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Webflow Forms so every response includes channel, campaign, and landing page attribution.

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Setting up Jotform for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Jotform so every response includes channel, campaign, and landing page attribution.

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Setting up Elementor for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Elementor so every response includes channel, campaign, and landing page attribution.

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Setting up WPForms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to WPForms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Gravity Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Gravity Forms so every response includes channel, campaign, and landing page attribution.

Support

Setting up Contact Form 7 for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Contact Form 7 so every response includes channel, campaign, and landing page attribution.

Getting started

Setting up forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.

Getting started

How to Send UTM & Lead Source Data to Your CRM

Map Madlitics fields so channel, campaign, and landing page data lands on every lead record; without spreadsheets or manual cleanup.

Attribution Guide

Fluent Forms Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Fluent Forms submission with campaign, channel, and landing-page data, so you can see exactly which efforts drive results.

Support

Setting up Typeform for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Typeform so every response includes channel, campaign, and landing page attribution.

Attribution Guide

Typeform Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Typeform submission with UTMs, click IDs, referrers, and landing page data; so your CRM shows the true source.

Support

Installing Madlitics on a website

How to add the Madlitics install snippet to a website (custom, react, ruby, etc.)

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Installing Madlitics in Framer

Add a custom code snippet to the <head> of your Framer site

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Installing Madlitics on Webflow

How to add custom code to your Webflow site’s <head> using Madlitics

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Installing Madlitics using Google Tag Manager

How to install custom code snippets to your site using GTM

Getting started

Installing Madlitics

A guide to adding Madlitics to your website for accurate marketing attribution

Resources

Attribution is broken and fixing marketing blindspots

Marketers don’t need perfect tracking; they need clearer signals.

Resources

What should I put in each UTM parameter?

A practical guide to naming every UTM field, with examples and conventions that make attribution clear and reporting dependable

Resources

How do I use UTM parameters?

Learn how to create and use UTM parameters on your campaign URLs to track traffic sources accurately. This article explains how to incorporate UTM tracking for social posts, emails, and ads to understand which channels deliver the best results.

Resources

What are UTM parameters?

Using UTM parameters to track every click, fix attribution, and confidently allocate budget with clean, consistent data.

Support

Guide to Madlitics Fields

Learn how each Madlitics Field works and how to use them to capture richer attribution data in your forms.

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