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Getting started with Madlitics
Articles, Guides, and Resources
Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.
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Setting up Jotform for Marketing Attribution and UTM Tracking
Step-by-step setup to add Madlitics fields to Jotform so every response includes channel, campaign, and landing page attribution.
Support
Setting up Contact Form 7 for Marketing Attribution and UTM Tracking
Step-by-step setup to add Madlitics fields to Contact Form 7 so every response includes channel, campaign, and landing page attribution.
Getting started
Setting up forms for Marketing Attribution and UTM Tracking
Step-by-step setup to add Madlitics fields to forms so every response includes channel, campaign, and landing page attribution.
Support
Guide to Madlitics Fields
Learn how each Madlitics Field works and how to use them to capture richer attribution data in your forms.
Getting started
Classifying where visitor traffic comes from.
Visitor journeys are grouped into top-level marketing channels so you can see exactly how people arrive on your site.
Getting started
How does Madlitics organize marketing campaigns?
After categorizing visitors into channels, go deeper with multi-level segmentation for platform, campaign, and creative insights.
UTM Guide
How to capture UTM Parameters in Contact Form 7
Turn Contact Form 7 responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Custom HTML Forms
Turn Custom HTML Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in WPForms
Turn WPForms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Formstack
Turn Formstack responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Formidable Forms
Turn Formidable Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Elementor
Turn Elementor responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Gravity Forms
Turn Gravity Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Nina Forms
Turn Ninja Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Jotform
Turn Jotform responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Typeform
Turn Tyepform responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
UTM Guide
How to capture UTM Parameters in Fluent Forms
Turn Fluent Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.
Attribution Guide
Ninja Forms Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Ninja Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Support
How to Capture UTM Parameters in Forms
Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.
Support
Installing Madlitics on WordPress
How to add the Madlitics code snippet to your WordPress site
Attribution Guide
Formidable Forms Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Formidable Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Attribution Guide
Formstack Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Formstack submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Attribution Guide
Elementor Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Elementor submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
Attribution Guide
Contact Form 7 Marketing Attribution: Stop Losing Lead Source Data
Madlitics enriches every Contact Form 7 submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.
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