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Diagnosing and fixing data Issues in Madlitics

Addressing issues that may prevent attribution data from being recorded correctly in Madlitics
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Attribution is broken
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When setting up Madlitics, it’s essential that hidden fields are configured correctly. A common but subtle issue that can cause attribution data to fail to populate is an extra space being added to the default values in your form fields.

This often happens when copying and pasting values from Madlitics support documentation or other sources. If a space is accidentally included before the variable — such as [ channel] instead of [channel] — Madlitics will not recognize it correctly. As a result, your forms may not capture visitor attribution data as expected.

How to check for extra spaces in default values
The simplest way to fix this issue is to open your form settings (via form builder), find the Madlitics fields, and check if there’s an invisible space before the variable name. Even if you can’t see it, placing your cursor at the beginning and hitting backspace ensures there’s no extra whitespace interfering with the data.

For a more technical check, you can inspect your form’s HTML to verify if an extra space exists:
1. Open your website in a browser.
2. Right-click on the form and select Inspect (or use Developer Tools).
3. Locate the form fields used by Madlitics.
4. Check the values assigned to these fields — if you see a space before the variable name, that’s the problem.

Madlitics multi-channel attribution visualization, showing marketing platforms like TikTok, Instagram, Google, and Facebook. The graphic highlights how different sources contribute to high-performing marketing channels.
Screenshot of a form builder interface with a highlighted 'Hidden Input' field. Accompanied by text explaining how to install and set up Madlitics by adding hidden fields to capture marketing attribution data.
CRM interface showing a detailed view of captured attribution data, including marketing channels, segments, and landing pages. A business profile of a lead is displayed, highlighting how Madlitics enriches lead data for sales and marketing teams.
Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.
Stacked bar chart showing lead generation by marketing channel over time, comparing sources like Paid Search, Paid Social, Organic Search, Direct, and Email. Helps visualize which channels drive the most traffic.
Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.
Line chart displaying lead-to-customer conversion rates by channel, comparing Google Ads, Facebook Ads, LinkedIn Ads, Organic Search, and Email. Shows how different sources drive qualified leads over time.
Line chart showing revenue performance by marketing campaign, comparing Google Ads, Facebook Ads, and LinkedIn Ads. Helps identify top-performing and underperforming campaigns.

An extra space might seem like a small issue, but it can prevent Madlitics from properly recording attribution data. If you’re experiencing missing or inconsistent data in your CRM, checking for hidden spaces in default values is a quick and easy troubleshooting step.

By ensuring that default values are correctly formatted, you can prevent attribution errors, maintain clean data, and make sure Madlitics works exactly as expected.

If you need further assistance troubleshooting, reach out to support@madlitics.com for guidance on the best setup for your specific needs.

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Everything you need for reliable lead attribution
Accurate, persistent, and automated tracking — so your campaigns perform at their best.
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Outperforms basic UTM tracking
Madlitics captures, categorizes, and persists attribution data across sessions, giving you a complete, structured view of what’s working in your marketing. Say goodbye to losing attribution when users navigate your site, struggling with formatting inconsistencies, and ingored non-UTM traffic.
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Capture all traffic
Madlitics categorizes all inbound leads — whether they have UTM parameters or not — so every conversion is accounted for, and you won't miss out on Organic Search, Organic Social, and Referral traffic.
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Attribution across pages and sessions
A LinkedIn ad click should be attributed correctly—even if the visitor signs up on a different page later. If someone clicks an ad, browses multiple pages, then submits a form later, Madlitics persists attribution data across sessions, ensuring your reports reflect true performance.
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Cleaner, more reliable data
Duplicate UTMs and inconsistent formatting break reports and mislead teams. Madlitics cleans and organizes attribution data before sending it to your CRM, giving you accurate insights.
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See which content converts
Attribution isn’t just about where visitors came from—it’s about what convinced them to convert. By capturing landing page data alongside UTM parameters, Madlitics shows you which blog posts, case studies, or pricing pages drive the most revenue, helping you scale content that works.
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Transform form submissions into actionable insights
Madlitics connects marketing touchpoints to lead generation, ensuring every form submission is fully attributed — optimize ad spend by identifying high-ROI channels, refine messaging based on what content drives engagement, make data-driven decisions with clean, structured reports, and more.