Marketing Attribution Articles & Guides

Browse everything we've published — from product how-tos to marketing strategy tips. If it's about attribution, you'll find it here.

Support

Setting up Ninja Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Ninja Forms so every response includes channel, campaign, and landing page attribution.

UTM Guide

How to capture UTM Parameters in Fluent Forms

Turn Fluent Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

Support

Setup Fluent Forms Fields for UTM Tracking

Step-by-step: add the Madlitics fields to Fluent Forms, map URL parameters, and verify every submission includes clean attribution data.

Support

Installing Madlitics on WordPress

How to add the Madlitics code snippet to your WordPress site

UTM Guide

How to capture UTM Parameters in Contact Form 7

Turn Contact Form 7 responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Custom HTML Forms

Turn Custom HTML Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in WPForms

Turn WPForms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Formstack

Turn Formstack responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Formidable Forms

Turn Formidable Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Elementor

Turn Elementor responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Gravity Forms

Turn Gravity Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

Support

Setting up Custom HTML Forms for Marketing Attribution and UTM Tracking

Step-by-step setup to add Madlitics fields to Custom HTML Forms so every response includes channel, campaign, and landing page attribution.

UTM Guide

How to capture UTM Parameters in Nina Forms

Turn Ninja Forms responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Jotform

Turn Jotform responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

UTM Guide

How to capture UTM Parameters in Typeform

Turn Tyepform responses into full attribution records ready for your marketing tools, and see what drives leads, not just form fills.

Attribution Guide

Formidable Forms Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Formidable Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Formstack Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Formstack submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Elementor Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Elementor submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Contact Form 7 Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Contact Form 7 submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

WPForms Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every WPForms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Jotform Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Jotform submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Ninja Forms Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Ninja Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Attribution Guide

Gravity Forms Marketing Attribution: Stop Losing Lead Source Data

Madlitics enriches every Gravity Forms submission with UTMs, click IDs, referrers, and landing page data; so you can see exactly which efforts drive results.

Support

How to Capture UTM Parameters in Forms

Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.

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