Support articles

Madlitics support & troubleshooting

Find quick answers to common questions about Madlitics setup, tracking issues, data collection, and more.

How to Capture UTM Parameters in Forms

Learn the common ways UTMs get lost — and the reliable pattern to capture campaign data in every form submission across platforms.

Set up Custom HTML Forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Custom HTML Forms so every response includes channel, campaign, and landing page attribution.

Set up ActiveCampaign to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to ActiveCampaign to see which channels bring in your customers.

Set up WS Form to track UTM parameters & attribution

Step-by-step setup to add Madlitics fields to WS Form so every response includes channel, campaign, and landing page attribution.

Set up Hubspot Forms to Track UTM Parameters & Attribution

Step-by-step setup to add Madlitics fields to Hubspot forms to see which channels bring in your customers.

Set up Tally forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Tally to see which channels bring in your customers.

Set up Zoho forms to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Zoho Forms to see which channels bring in your customers.

Set up Zoho CRM to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics fields to Zoho CRM Webforms to see which channels bring in your customers.

Set up HubSpot pages to capture UTM parameters and marketing attribution.

Step-by-step setup to capture marketing channel, campaign, and landing page attribution across HubSpot-hosted pages.

Installing Madlitics on Hubspot pages and sites

How to add a custom code to your HubSpot site’s <head> tag

Set up Marketo to capture UTM parameters and marketing attribution

Step-by-step setup to add Madlitics to Marketo to see which channels bring in your customers.

Set up Forminator for UTM Tracking and marketing attribution

Step-by-step setup to capture marketing channel, campaign, and landing page attribution with Forminator

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