Digital Marketing
How to Capture Microsoft Ads Data in ActiveCampaign
Bring original Microsoft Ads campaign details into ActiveCampaign alongside contact information, ready for segmentation, automation, and reporting.
Connecting Microsoft Ads data with ActiveCampaign contacts helps you see which campaigns introduce leads to your business—and which leads become customers.
Madlitics captures available original campaign details, landing page data, and supported click IDs on your website. It preserves that context as visitors browse and return, then populates configured form fields when they submit. Tagged campaign links supply the campaign, ad group, and creative details you want to capture.
Use those values alongside contact, deal, and customer records to compare campaigns through lead quality, pipeline, and revenue.
Microsoft Ads traffic metrics show which campaigns attract visitors. Connecting those campaigns with contact and customer records shows how that activity contributes to business growth.
Microsoft Ads Campaign Performance Based on Traffic Metrics
Search Retargeting brings the most visitors at the lowest cost per visit. Customer and revenue data reveals a different view of performance.
Microsoft Ads Campaign Performance Connected to Leads, Customers, and Revenue
The Demo Requests campaign generates 17 customers and $126,000 from 121 leads, compared with three customers and $11,000 from Search Retargeting’s 201 leads.
Connecting original campaign attribution with customer outcomes helps you identify which Microsoft Ads campaigns contribute to business growth.
Bring original Microsoft campaign context into your contact records
Install Madlitics across your website so it can capture original attribution when visitors arrive from Microsoft Ads, including on landing pages without a form.
Tag your destination URLs with consistent source, medium, and campaign values. Use utm_term for an ad group and utm_content for a creative variation when you want those details on your contact records.
For example: https://www.yourwebsite.com/demo?utm_source=microsoft&utm_medium=cpc&utm_campaign=lead_gen_q1&utm_term=crm_software_ad_group&utm_content=creative_a
This example identifies lead_gen_q1 as the campaign, crm_software_ad_group as the ad group, and creative_a as the creative variation.
Add hidden contact fields for channel, Segments 1–4, original landing page URL, and landing page group to your inline ActiveCampaign form. Add a corresponding field for msclkid if you want to capture that Microsoft click identifier when available.
Madlitics populates the configured fields with available saved attribution. When the visitor submits, those values are recorded alongside their contact details.
Open the contact record to view the captured campaign context. Use those fields in supported segments and automations, then combine attribution with associated deal, customer, and revenue records to compare Microsoft Ads performance.
Use the reporting features available in your account or connected reporting tools. Include campaign spend separately when calculating return on ad spend.
channelsegment1utm_source for tagged campaigns.segment2segment3segment4lplpgutm_medium value helps classify the marketing channel alongside other signals. It is not copied into one of the four standard segment fields.Connect captured Microsoft Ads attribution with contact and customer outcomes.
Leads by channel
Compare contact acquisition from Paid Search with other captured marketing channels.
Conversion rate by channel
Use customer status alongside captured channel data to compare how often leads become customers.
Revenue by campaign
Connect original Microsoft Ads campaign values with associated deal or customer revenue in ActiveCampaign or your reporting tools.
Madlitics brings available original Microsoft Ads campaign details, landing page data, and configured click IDs into ActiveCampaign contact fields through form submissions. View that context alongside contact information, use it in segments and automations, and connect campaigns with qualified leads, customers, and revenue.
See which campaigns drive real business results.
Capture campaign details
Record the Microsoft Ads source and campaign values supplied through your tracking parameters.
Compare ad groups and creatives
Capture tagged ad group and creative values to compare the contacts associated with different targeting and messaging.
Preserve first-touch attribution
Retain original campaign context as visitors browse and return, while their saved browser attribution remains available.
Landing page insights
Record the original landing page URL and group to compare the entry pages associated with leads and customers.
Answers about capturing Microsoft Ads attribution in ActiveCampaign
