Digital Marketing
How to Capture LinkedIn Ads Data in Tally
Track the source of every form submission, from campaign to keyword, so you can understand which ads are driving leads and customers.
Start capturing attribution →
See which campaigns drive real business results.
Revenue-focused reporting
Create reports showing which campaigns generate leads, customers, and revenue beyond traffic metrics.
Send data to your tools
Pass campaign and landing page data into ActiveCampaign, HubSpot, Zoho and existing workflows automatically.
Landing page conversion
Identify which landing pages, offers, and content generate the highest-quality leads and customers.
Persistent session data
Keep attribution attached to the lead even when visitors browse multiple pages or convert later.
LinkedIn Ads gives businesses a powerful way to reach highly targeted professional audiences based on job title, company, industry, and more. For teams using Tally forms to capture leads, demo requests, and inbound interest, LinkedIn can be an effective channel for driving qualified B2B traffic and generating pipeline. What really matters, though, is understanding which campaigns, audiences, and creatives are actually driving leads and revenue after someone submits a form.
This article walks through how to use Madlitics to capture LinkedIn Ads attribution data inside Tally forms and send that data into your CRM, analytics tools, or reporting stack. With attribution connected to every submission, you can accurately measure campaign performance, identify which LinkedIn Ads efforts drive real business results, and make more informed decisions about where to scale your spend.
It’s important to understand LinkedIn Ads performance because traffic alone does not show which campaigns are actually generating business growth. Visitor counts, clicks, and sessions help measure activity, but they do not explain which campaigns are producing qualified leads, creating customers, or generating revenue.
For example, one campaign may generate a large amount of traffic while contributing very little pipeline or revenue, while another campaign with lower traffic volume may consistently generate higher-value customers and stronger business outcomes. Here’s how the same campaigns look when you compare traffic metrics versus business outcomes.
LinkedIn Ads Campaign Performance Based on Traffic Metrics
Looking only at traffic metrics, the Sponsored Content campaign appears to be the strongest performer because it generates the highest visitor volume at the lowest cost per visit. The ABM campaign appears less efficient because traffic volume is lower and cost per visitor is higher.
LinkedIn Ads Campaign Performance Connected to Leads, Customers, and Revenue
Tracking LinkedIn Ads campaign effectiveness at the customer and revenue level reveals insights that traffic metrics alone cannot provide. While the ABM campaign generated significantly less traffic than the Demo campaign, it produced nearly the same number of customers and substantially more revenue. The campaign also generated far stronger revenue efficiency relative to ad spend, demonstrating how highly targeted LinkedIn campaigns can outperform broader traffic-focused campaigns.
The data also highlights how lead volume alone can be misleading.
By connecting LinkedIn Ads data to actual leads, customers, and revenue, marketing teams can better understand which campaigns are generating qualified pipeline and high-value customers. Madlitics automatically captures attribution data and sends it directly into your forms, CRM, and reporting workflows so campaign decisions can be based on measurable business outcomes instead of traffic metrics alone.
Understanding LinkedIn Ads performance all the way through to customers and revenue starts with preserving attribution data from the first click through the final conversion. Madlitics works alongside Tally to capture paid and organic attribution data, write it into form submissions automatically, and pass it into your existing marketing and sales workflows.
Any marketing effort that drives traffic, whether it is a paid ad, an email campaign, or an organic social post, should use UTM parameters. UTMs help identify where visitors came from, which campaigns drove the visit, and which marketing efforts are generating leads and conversions.
For LinkedIn Ads campaigns, add UTM parameters to your URLs and install Madlitics on your website so attribution data can be captured automatically and attached to every Tally form submission.
Example LinkedIn Ads URL with UTMs:
acme.com/demo ?utm_source=linkedin &utm_medium=paid_social &utm_campaign=demand_gen_q1 &utm_content=video_ad_1
Setup Guide: Install Madlitics on your Website ->
Once UTM tracking is added to inbound links, the next step is configuring your Tally forms to collect attribution data automatically. Madlitics writes attribution values into dedicated form fields at submission so every lead includes its associated marketing context, while being hidden from customers. These Madlitics fields allow campaign and landing page data to travel alongside the lead into your CRM and downstream tools.
Setup Guide: Configure Tally to collect LinkedIn Ads data ->
When a visitor submits a Tally form, Madlitics automatically writes the attribution data into the configured fields before submission. This allows the form entry to include both the customer’s information and the full LinkedIn Ads attribution context in a single record, creating a clearer connection between marketing activity and customer acquisition performance. Instead of only seeing a name, email, or company, marketing and sales teams can also see:
Once the form submits, Tally receives the customer’s details alongside full LinkedIn Ads attribution data. The submission can then flow into your CRM, marketing automation platform, spreadsheets, BI tools, or reporting workflows just like any other lead record. With attribution data connected directly to form submissions, marketing teams can clearly see which Microsoft Ads campaigns are generating leads, customers, and revenue for the business.
Once LinkedIn Ads attribution data is connected to your leads and customers, reporting becomes significantly more actionable. Instead of only measuring clicks, sessions, or form submissions, marketing teams can analyze which campaigns, landing pages, and channels are actually generating qualified leads, customers, and revenue.
Leads by channel
Compare lead generation across Paid Search, Paid Social, Organic Search, Email, Referral, and Direct traffic. This makes it easier to understand how Microsoft Ads contributes to overall pipeline generation alongside other marketing channels.
Leads by campaign
Track which LinkedIn Ads campaigns generate the highest volume of qualified leads. Campaign-level reporting helps marketers compare targeting strategies, offers, ad groups, and messaging performance across campaigns.
Conversion rate by channel
Measure which traffic sources convert leads into paying customers most effectively. Some channels may generate high lead volume but low conversion quality, while others consistently produce higher-value customers and stronger revenue performance.
Revenue by campaign
Connect attribution data to customer and revenue outcomes to identify which LinkedIn Ads campaigns are driving actual business growth, making it easier to optimize budget, scale high-performing campaigns, and identify underperforming spend before it impacts revenue.
Looking for a better way to understand which LinkedIn Ads campaigns are generating leads, customers, and revenue? Madlitics helps marketing teams capture attribution data directly inside Tally submissions so performance can be measured far beyond clicks and form fills alone.
Instead of relying on disconnected reporting or incomplete attribution data, Madlitics preserves LinkedIn Ads attribution from the first click through the final conversion. Campaign, creative, audience, landing page, channel, and click ID data stay attached to the lead, making it much easier to understand which campaigns are actually driving qualified customers and business growth. With attribution data flowing directly into your CRM, reporting tools, and downstream workflows, teams can build clearer reports, optimize campaigns more confidently, improve lead quality analysis, and connect LinkedIn Ads spend to real revenue outcomes.
Madlitics helps you understand which LinkedIn Ads campaigns drive real conversions so you can invest more confidently in what works.
