Digital Marketing
How to Capture LinkedIn Ads Data in HubSpot
Connect LinkedIn Ads campaign data with HubSpot contacts to see which campaigns generate qualified leads, customers, and revenue.
Madlitics connects LinkedIn Ads attribution with customer records inside HubSpot. A visitor clicks your LinkedIn ad, explores your website, and returns later to request a demo. Preserving the original campaign, audience, creative, and landing page details gives you the context to evaluate that lead as it progresses through your pipeline.
Madlitics captures the available attribution on arrival and writes it into configured HubSpot form fields at submission. Those values reach the contact record alongside the lead’s details, ready for segmentation and reporting.
This guide covers LinkedIn ads that send visitors to your website. LinkedIn Lead Gen Forms collect submissions inside LinkedIn and use a separate lead-sync process.
Use campaign-tagged links to identify the LinkedIn campaign, audience segment, and creative behind a website visit. Madlitics preserves those values alongside the original channel and landing page. For example, a tagged LinkedIn ad could produce:
Channel: Paid Social
Source: linkedin
Campaign: demo_requests
Audience segment: revops_us
Creative: video_ad_a
Original landing page: https://yoursite.com/demo
Landing page group: /demo/
Campaign, audience, and creative values come from the parameters you include in the ad URL. Supported identifiers such as li_fat_id can also be captured when present and configured; they do not replace descriptive campaign tags.
Madlitics makes it easy to capture LinkedIn Ads data in HubSpot.
Add your Madlitics snippet to the website where LinkedIn visitors arrive and browse before submitting a form.
For an external website with embedded HubSpot forms, install Madlitics on that website. For HubSpot-hosted pages, use the appropriate HubSpot page or domain code settings.
Add consistent UTM parameters to ads that send visitors to your website. Include the campaign, audience segment, and creative details you want to compare in HubSpot.
https://yoursite.com/demo?utm_source=linkedin&utm_medium=paid_social&utm_campaign=demo_requests&utm_term=revops_us&utm_content=video_ad_a
In this example, revops_us is your chosen audience label and video_ad_a identifies the creative variation.
Add Madlitics fields to your HubSpot forms and connect them to your contact properties. Each submission then carries the visitor’s original channel, LinkedIn campaign details, and landing page data into HubSpot alongside their contact information.
Use the populated contact properties to compare LinkedIn campaigns, audience segments, and creative variations.
Connect contacts with associated deals and revenue to evaluate customer outcomes. Include campaign spend when calculating acquisition costs or return on ad spend, using your available HubSpot reports or connected reporting tools.
Understanding which LinkedIn ad campaigns are generating business growth requires context beyond clicks and traffic. Two campaigns can look identical on CPC and form fills; one quietly fuels real opportunities and revenue, the other, drives unqualified leads that clog your funnel.
By writing LinkedIn attribution into HubSpot contact records, you connect each campaign, audience, creative, landing page, etc. to outcomes that matter most, such as qualified leads, opportunities, customers, revenue, and return on ad spend.
LinkedIn Ads Campaign Performance in HubSpot
Ex. The sponsored-content campaign drives the most traffic and leads, with 8,900 visitors and 201 leads. Yet it produces only three customers and $11,000 in revenue. The ABM campaign generates fewer visitors and leads, but produces 17 customers and $126,000 in revenue.
Campaign performance is more than clicks and form fills. Madlitics helps you identify the LinkedIn spend that produces real opportunities and revenue in HubSpot.
Compare LinkedIn Ads with your other marketing channels using attribution data and see which LinkedIn Ad campaigns generate qualified leads, customers, and revenue.
Leads by channel
Understand how LinkedIn Ads contributes to your pipeline by comparing generated leads with paid search, organic search, email, and referrals.
Conversion rate by channel
Understand how often leads from LinkedIn Ads become customers by comparing lead-to-customer conversion rates across channels.
Revenue by campaign
Identify which LinkedIn Ads campaigns generate revenue by connecting each lead’s campaign data to closed deals in your CRM.
Madlitics does more than just capture UTM parameters and campaign data for HubSpot.
It preserves and standardizes attribution data across paid and unpaid channels, including Organic Search, Organic Social, Referral, and Direct even when UTMs are missing.
See where your leads and customers come from and make better decisions about where to invest and how to grow your business.
See which campaigns drive real business results.
LinkedIn campaign context
Keep campaign, audience, and creative details alongside each website lead.
First-touch attribution
Preserve the original LinkedIn attribution as visitors browse and return.
Landing page insights
Compare the entry pages and content groups that bring in LinkedIn leads.
Enriched HubSpot contacts
Capture attribution in contact properties for segmentation, workflows, and reporting.
Answers to common questions about LinkedIn Ads tracking with Madlitics and HubSpot
