Digital Marketing
How to Capture Google Ads Data in HubSpot
Connect Google Ads campaign data with HubSpot contacts to see which campaigns generate qualified leads, customers, and revenue.
Google Ads reports conversions; HubSpot holds your customer records. Bringing the original campaign details into HubSpot helps you understand which campaigns generate qualified leads, pipeline, and revenue.
A visitor might click a Google ad, explore your website, and return later to request a demo. Madlitics preserves the original attribution through that journey and writes it into configured HubSpot form fields when they submit.
Campaign segments, original landing page data, and supported click identifiers reach HubSpot alongside the lead’s details, giving marketers the context to evaluate performance as contacts become customers.
Traffic metrics show how efficiently campaigns attract visitors. Connecting campaign attribution with HubSpot customer records shows what happens after those visits.
Google Ads Campaign Performance Based on Traffic Metrics
The Display campaign generates the most visitors at the lowest cost per visit. Adding leads, customers, and revenue changes how its performance compares.
Google Ads Campaign Performance Connected to Leads, Customers, and Revenue
In this example, the Display campaign generates 201 leads but only three customers and $11,000 in revenue. The Attribution Tool campaign generates fewer leads yet produces 17 customers and $126,000.
Its lead-to-customer conversion rate is approximately 14.0%, compared with 1.5% for Display. Connecting campaign data with customer outcomes gives marketers a stronger basis for allocating budget.
Understanding Google Ads performance all the way through to customers and revenue starts with preserving attribution data from the first click through the final conversion. Madlitics works alongside HubSpot to capture Google Ads attribution data, write it into form submissions automatically, and pass it into your existing marketing and sales workflows.
Add your Madlitics snippet to your website so it captures attribution when visitors arrive from Google Ads and preserves it as they browse and return.
Add consistent UTM parameters to your Google Ads destination URLs so the campaign, ad group, and creative details you want to compare are available when someone visits.
https://yoursite.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=demo_requests&utm_term=marketing_crm&utm_content=search_ad_a
In this example, marketing_crm identifies the ad group and search_ad_a identifies the creative variation.
Add Madlitics hidden fields to your HubSpot forms and connect them to your contact properties. Each submission then carries the visitor’s original channel, Google Ads campaign details, and landing page data into HubSpot alongside their contact information.
Use the captured campaign properties to compare which Google Ads campaigns generate qualified leads, opportunities, and customers.
Connect those contacts with associated deals and revenue to evaluate campaign performance inside HubSpot and guide your marketing investment.
Use attribution captured on contacts to compare acquisition channels, customer conversion rates, and campaign revenue.
Leads by channel
Compare Google Ads lead generation with paid social, organic search, email, and referrals.
Conversion rate by channel
See which acquisition channels produce leads that become customers.
Revenue by campaign
Compare closed-won revenue associated with your Google Ads campaigns.
Keep the original marketing context alongside your customer records. Madlitics captures campaign and landing page data through your configured forms, helping you see which Google Ads campaigns contribute to leads, customers, and revenue.
Start a free Madlitics trial and connect campaign attribution to the tools you already use.
See which campaigns drive real business results.
Campaign insights
See which Google Ads campaigns, ad groups, and creative variations generate qualified leads.
First-touch attribution
Preserve the original campaign context as visitors browse and return.
Landing page insights
Compare the original entry pages and content groups behind your Google Ads leads.
Enriched HubSpot contacts
Keep campaign attribution alongside contact details for segmentation, workflows, and reporting.
Answers to common questions about Google Ads tracking with Madlitics and HubSpot
