Collect UTM values and track lead sources from Tally forms with Madlitics.

Turn every Tally submission into actionable attribution data

Attribution data is often lost in Tally, as users navigate between pages or interact with dynamic elements, leaving gaps in your reporting. Madlitics automatically enriches every submission with marketing channel, campaign segments, and landing page data to measure performance, improve targeting, and scale what works.

Automated attribution tracking

Capture UTM values from a URL, first-touch data, and campaign details for every form submission; directly inside your marketing stack.

Smarter audience targeting

Use marketing insights to refine segmentation, personalize campaigns, and send the right message to the right audience at the right time.

Optimize conversion tracking

Link form data with analytics and CRM tools to measure customer acquisition cost (CAC) and scale high-converting channels.

Actionable marketing insights

Turn attribution data into strategic decisions, and understand which campaigns bring in high-value leads to optimize your marketing spend accordingly.

How Madlitics works with Tally

From form submission to real-time insights — Madlitics makes attribution effortless.

Simple Madlitics setup with Tally

Add Madlitics to your site, connect it to your Tally form, and you’re done. Madlitics then works quietly in the background to identify the visitor’s source, record campaign details, and include that data in every form submission.

Setup Guide: Install Madlitics your domain ->

Enrich Tally submissions with UTM parameters and attribution data

Once Madlitics is installed, it quietly captures UTM parameters and attribution data in the background, writing it directly into your Tally submissions. Beyond paid ads and email campaigns, Madlitics also captures organic traffic, social visitors, referral traffic, and visibility into AI and LLM search, giving you the full story behind each lead.

Setup Guide: Configure Tally for attribution ->

Tally submissions includes full marketing context

With Madlitics in place, every Tally form submission includes the attribution details that matter most, from marketing channel and campaign data to landing page insights, giving your CRM and marketing tools the full picture behind each lead.

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in Tally

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

What you can do with Madlitics and Typeform

Enhance your marketing strategy by integrating with the tools you already use.

CRM

Send enriched attribution data captured through Madlitics and Tally directly into ActiveCampaign, HubSpot, Zoho CRM, and more. Every submission includes marketing channel, campaign, landing page, and source details so your team can see exactly where leads originated and which touchpoints influence conversions and pipeline growth.

Email Marketing

Connect Madlitics and Tally with Mailchimp, Brevo, Campaign Monitor, and other email platforms to understand which campaigns generate subscribers and engaged audiences. Attribution data flows alongside every form submission, helping you build smarter segments, personalize follow-up campaigns, and improve email performance.

Billing & Payments

Integrate Madlitics and Tally with Stripe, Paddle, Recurly, and other billing platforms to connect marketing attribution data with customer revenue. See which campaigns, landing pages, and channels drive paying customers so you can optimize CAC, improve retention, and invest more confidently in the marketing efforts that generate revenue.

Analytics

Connect Madlitics and Tally with Google Data Studio, Tableau, Power BI, and other analytics tools to create attribution reports built around real submission data. Break down leads and conversions by channel, campaign, landing page, and source data to uncover what drives qualified traffic, customer acquisition, and long term growth.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Frequently asked questions

Answers to your top questions about our platform

Collect UTM values and marketing attribution data with Tally

Frequently asked questions

Built for real teams. Backed by real results.