Collect UTM values and track lead sources from Tally forms with Madlitics.

Madlitics Advantage

Turn every Tally submission into actionable attribution data

Attribution data is often lost in Tally, as users navigate between pages or interact with dynamic elements, leaving gaps in your reporting. Madlitics automatically enriches every submission with marketing channel, campaign segments, and landing page data to measure performance, improve targeting, and scale what works.

Automated attribution tracking

Capture UTM values from a URL, first-touch data, and campaign details for every lead submission; directly inside your marketing stack.

Landing Page Insights

Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-Touch Attribution

Capture the original source behind every lead, even when the journey spans multiple pages and return visits.

18 supported channels

Automatically classify leads into 18 acquisition channels, including Display, Email, Organic, Paid, AI, and more.

100% lead coverage

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

Sync with your CRM

Send attribution fields like source, channel, campaign, and landing page into your CRM with every submission.

Smarter audience targeting

Use marketing insights to refine segmentation, personalize campaigns, and send the right message to the right audience at the right time.

Optimize conversion tracking

Link form data with analytics and CRM tools to measure customer acquisition cost (CAC) and scale high-converting channels.

Actionable marketing insights

Turn attribution data into strategic decisions, and understand which campaigns bring in high-value leads to optimize your marketing spend accordingly.

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How it Works

How Madlitics works with Tally

From form submission to real-time insights — Madlitics makes attribution effortless.

Simple Madlitics setup with Tally

Add Madlitics to your site, connect it to your Tally form, and you’re done. Madlitics then works quietly in the background to identify the visitor’s source, record campaign details, and include that data in every form submission.

Setup Guide: Install Madlitics your domain ->

Installing Madlitics

Enrich Tally submissions with UTM parameters and attribution data

Once Madlitics is installed, it quietly captures UTM parameters and attribution data in the background, writing it directly into your Tally submissions. Beyond paid ads and email campaigns, Madlitics also captures organic traffic, social visitors, referral traffic, and visibility into AI and LLM search, giving you the full story behind each lead.

Setup Guide: Configure Tally for attribution ->

Tally submissions includes full marketing context

With Madlitics in place, every Tally form submission includes the attribution details that matter most, from marketing channel and campaign data to landing page insights, giving your CRM and marketing tools the full picture behind each lead.

Explore marketing channels

Captured data syncs with reporting tools

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

Integrations

What you can do with Madlitics and Tally

Seamlessly connect Madlitics with the tools you already use to capture, enrich, and activate your attribution data.

Analytics

Connect Madlitics and Tally with Google Data Studio, Tableau, Power BI, and other analytics tools to create attribution reports built around real submission data. Break down leads and conversions by channel, campaign, landing page, and source data to uncover what drives qualified traffic, customer acquisition, and long term growth.

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Payment Systems

Integrate Madlitics and Tally with Stripe, Paddle, Recurly, and other billing platforms to connect marketing attribution data with customer revenue. See which campaigns, landing pages, and channels drive paying customers so you can optimize CAC, improve retention, and invest more confidently in the marketing efforts that generate revenue.

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CRMs

Send enriched attribution data captured through Madlitics and Tally directly into ActiveCampaign, HubSpot, Zoho CRM, and more. Every submission includes marketing channel, campaign, landing page, and source details so your team can see exactly where leads originated and which touchpoints influence conversions and pipeline growth.

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Email Platforms

Connect Madlitics and Tally with Mailchimp, Brevo, Campaign Monitor, and other email platforms to understand which campaigns generate subscribers and engaged audiences. Attribution data flows alongside every form submission, helping you build smarter segments, personalize follow-up campaigns, and improve email performance.

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