What does Madlitics add to Apollo forms?

Madlitics connects your Apollo form leads to the marketing that brought them in. Once configured, it captures the original source, available campaign details, and landing page, even when the UTMs are no longer in the submission-page URL. That context stays with the Apollo contact, so your team can compare which campaigns bring in qualified leads.

What marketing data will I see on my Apollo contacts?

You’ll see the original marketing channel, available campaign details, and the landing page that first brought the visitor in. For tagged campaigns, that can include source, campaign, term, and content values, giving your team the context to compare campaigns and creative variations.

Can I use Madlitics with my existing Apollo forms?

Yes. Keep your existing questions and layout while adding attribution to the leads you capture. Madlitics works with configured Apollo forms embedded on your website, where Madlitics is installed. This setup doesn’t deliver attribution through Apollo-hosted Share links.

Will I still know the original source if someone returns later?

Yes, when the visitor returns in the same browser and their attribution cookie remains available. Madlitics preserves the original source, so a later visit can still connect back to the campaign that first brought them in. Switching devices or clearing cookies can break that continuity.

Does Madlitics capture sources beyond paid campaigns?

Yes. Madlitics uses available referrer information to identify sources such as organic search, organic social, and referrals. That gives you a broader view of where Apollo leads come from, rather than limiting your comparisons to tagged campaigns. Visits without identifiable source information may appear as Direct.

Can I see which campaigns generate customers, not just leads?

Yes, when you connect the captured attribution with your sales outcomes. Map the Apollo attribution fields into your connected CRM and combine them with opportunity and revenue data. You can then compare which campaigns produce qualified pipeline and customers, rather than judging performance by submission volume alone.

Apollo.io Forms UTM Tracking & Lead Source Attribution

Madlitics Advantage

Keep the marketing context behind your Apollo.io leads

Bring original-source attribution into Apollo contact records. See which channels, campaigns, and landing pages generate inbound leads, with the context your team needs to compare their quality.

See which campaigns bring in leads

Capture the source, campaign, term, and content values you add to campaign links. Compare the leads from different campaigns and creative variations.

Preserve the original source

Keep source, campaign, term, and content in mapped Apollo fields so your team can trace inbound leads to specific marketing activities.

Capture sources beyond tagged campaigns

Use available referrer data to identify visits from organic search, organic social, and referrals, extending attribution beyond UTM-tagged links.

See which pages bring in leads

Record the original landing page and its reporting group to see which pages attract visitors who convert.

Attribution on Apollo contacts

Map your hidden form fields to Apollo custom contact fields so the source, campaign, and landing page sit alongside the lead’s details.

Carry attribution into CRM reporting

Map the Apollo fields to your connected CRM to compare which sources generate qualified opportunities and customers.

Get started

How it Works

How to capture attribution in Apollo Forms

Your team has the contact details. Give them the marketing source behind the submission, so you can connect acquisition activity to what happens next.

Start capturing what brought people

Add Madlitics to your website to capture original sources, campaign details, and landing pages. Your attribution won’t depend on visitors submitting a form on the first page they visit.

Install Madlitics on your Website

Give data a home in Apollo

Connect hidden fields in your embedded Apollo form to custom contact fields, keeping existing questions and layout while adding the marketing context your team needs.

Configure Apollo forms for attribution

Keep the campaign with the contact

When someone submits, their available attribution comes through with their details. Your team can see the campaign and landing page behind the lead without asking “How did you hear about us?”

Explore marketing channels

Captured data syncs with reporting tools

Find the campaigns worth funding

Submission counts only tell part of the story. Map attribution into your connected CRM and compare it with opportunity and revenue data to see whether your busiest campaigns are also bringing in customers.

Integrations

See which campaigns bring your Apollo leads closer to a sale

Put the attribution captured with your Apollo forms to work. Map it into your connected tools to compare pipeline and revenue, give sales campaign context, and tailor follow-up to what brought each lead in.

Analytics

Find out whether your busiest campaigns are also your best. Bring captured attribution into your reporting tools. Compare campaigns by lead quality and sales outcomes, rather than form submissions alone.

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Payment Systems

Follow campaign performance past the signup. Match attributed leads with customer and billing records to compare revenue by source. Add campaign spend to see which campaigns earn their budget.

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CRMs

Give sales the marketing context behind the contact. Map attribution into your CRM so sales can see the campaign behind the contact. Combine it with deal outcomes to identify sources of qualified pipeline and customers.

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Email Platforms

Put acquisition context to work in your follow-up. Map attribution into your email platform to segment contacts by source, campaign, or landing page. Tailor follow-up to the offer that brought them in.

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