Track where customer inquiries originate in Zendesk — Madlitics captures first-touch attribution, campaign details, and UTM parameters for better support and engagement.
Why use Madlitics with Zendesk
Bringing clarity to lead attribution — Madlitics tracks and attributes every lead’s journey, ensuring marketing efforts translate into real, measurable results. With structured, first-touch attribution data, you can optimize campaigns, sharpen sales strategies, and drive growth with confidence.
Automated attribution
Get clean, marketing attribution data to see exactly which campaigns and channels drive revenue.
Seamless CRM enrichment
Prioritize high-intent leads with a complete view of their marketing journey, making outreach more effective.
Smarter reporting
Make smarter budget and strategy decisions by aligning marketing and sales efforts with clear attribution insights.
Workflow efficiency
Optimize campaigns, double down on what works, and confidently scale your marketing efforts with data-driven precision.
How Madlitics works with Zendesk
Seamlessly integrating with your existing setup, Madlitics captures and organizes attribution data automatically. A few easy steps, and your marketing insights are ready to go.
Install and set up Madlitics
Add Madlitics to your site, update your existing forms with a few hidden fields, and let marketing attribution data flow seamlessly.
Capture and categorize marketing attribution data
Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, or Email Marketing. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.
Zendesk receives marketing attribution data for campaign tracking and ROI analysis.
Once a visitor submits a form, Madlitics sends attribution data — including the marketing channel, campaign name, and ad details — directly to Zendesk. Every new lead entry is enriched with structured marketing insights, making it easier for sales teams to prioritize high-quality leads and marketing teams to track ROI.
Uncover what drives conversions and scale what works
Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.
What you get with Madlitics in Zendesk
Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.
Marketing channel attribution See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.
Campaign and ad-level tracking See which campaigns, ad variations, and content themes are driving the highest-quality leads.
Landing page insights Track the first page a lead visits, helping you understand which content drives conversions and customer interest.
First-touch attribution Know where each lead comes from and what influences their path to becoming a customer.
Compatibility with Zendesk
Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.
Zendesk forms
If you’re using Zendesk forms, simply install Madlitics, add a few hidden fields, and let it populate attribution data automatically — no extra integrations required.
Custom lead capture forms Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.
Enhance your marketing strategy by integrating with the tools you already use.
CRM
Email Marketing
Billing & Payments
Analytics
Visualizing your marketing impact
See how attribution data translates into actionable insights.
Leads by channel See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.
Leads by campaign Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.
Conversion rate by channel See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.
Revenue by campaign Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.
Frequently asked questions
Answers to your top questions about our platform
Trusted by marketing teams everywhere
Built for real teams. Backed by real results.
Madlitics is trusted by marketers across industries to help reduce wasted spend and drive smarter growth.
