WS Form Attribution: Capture UTMs in WordPress

Madlitics Advantage

Why use Madlitics with WS Form

Madlitics helps WS Form users turn ordinary WordPress form submissions into clean attribution records, so your team can see which channels, campaigns, and pages are actually creating leads.

Automated attribution tracking

Capture channel, campaign, landing page, and click ID data with every WS Form submission, without asking visitors to fill in anything extra.

Landing Page Insights

Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-Touch Attribution

Capture the original source behind every lead, even when the journey spans multiple pages and return visits.

18 supported channels

Automatically classify leads into 18 acquisition channels, including Display, Email, Organic, Paid, AI, and more.

100% lead coverage

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

Sync with your CRM

Send attribution fields like source, channel, campaign, and landing page into your CRM with every submission.

Reliable UTM persistence

Keep attribution data intact when visitors browse across your WordPress site, return later, or submit from a different page while exploring.

Cleaner CRM and reporting data

Send attribution data through WS Form into your CRM, email platform, spreadsheet, or automation workflow so every lead has useful marketing context.

Better decisions from form data

Understand which campaigns and landing pages produce real leads, not just visits, so you can focus budget on what is actually converting.

Get started

How it Works

How Madlitics works with WS Form

Madlitics captures attribution data before the form is submitted, writes it into your WS Form fields, and sends that data along with the rest of the lead information.

Install and set up Madlitics

Add the Madlitics script to your WordPress site so it can capture how visitors arrive before they submit a form. Once installed, Madlitics can determine whether a lead came from paid search, organic search, social, referral, email, direct traffic, or another channel.

Installing Madlitics

Enrich WS Form submissions with UTM parameters and attribution data‍

Madlitics ensures that every WS Form submission includes complete attribution context. Instead of relying on limited or missing data, each submission reflects the true origin of the lead, including marketing channel, campaign, and landing page, making it possible to understand which sources are generating leads, compare campaign effectiveness, and send cleaner attribution data into your CRM, email platform, spreadsheet, or reporting workflow.

Set up WS Form for attribution

WS Form captures marketing attribution data

With every form submission, Madlitics captures attribution data — marketing channel, campaign details, and landing page insights — so it can be passed seamlessly into your CRM and other marketing stack integrations.

Explore marketing channels

Captured data syncs with reporting tools

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

Integrations

What you can do with Madlitics and WS Form

Seamlessly connect Madlitics with the tools you already use to capture, enrich, and activate your attribution data.

Analytics

Connect Madlitics and WS Form with Google Data Studio, Tableau, and Power BI to generate reports that break down conversions by channel, campaign, landing page, and UTM parameters. Gain actionable insights into which marketing efforts drive the most leads and revenue, helping you refine targeting and scale successful strategies.

→

Payment Systems

Integrate Madlitics and WS Form with Braintree, Zuora, Paddle and more, to connect first-touch attribution data with revenue insights. See which campaigns, landing pages, and content drive paying customers, helping optimize acquisition costs (CAC) and improve retention.

→

CRMs

Send first-touch marketing attribution data captured with Madlitics and WS Form to Salesforce, Zoho, HubSpot, and more. Track exactly where leads originate, see how landing pages influence conversions, and connect marketing efforts to revenue growth.

→

Email Platforms

Integrate Madlitics and WS Form with Mailchimp, Campaign Monitor, and Brevo to track which marketing channels and campaigns generate subscribers. Use UTM parameters and landing page insights to build better audience segments and optimize email engagement.

→