Form Builder

Capture full marketing attribution in WS Form

WS Form is powerful for building flexible WordPress forms, but UTM parameters and lead source data can disappear before a visitor submits. Madlitics captures first-touch attribution, campaign data, landing page data, and click IDs so every WS Form submission includes the marketing context your team needs.

Why use Madlitics with WS Form

Madlitics helps WS Form users turn ordinary WordPress form submissions into clean attribution records, so your team can see which channels, campaigns, and pages are actually creating leads.

Automated attribution tracking

Capture channel, campaign, landing page, and click ID data with every WS Form submission, without asking visitors to fill in anything extra.

Reliable UTM persistence

Keep attribution data intact when visitors browse across your WordPress site, return later, or submit from a different page while exploring.

Cleaner CRM and reporting data

Send attribution data through WS Form into your CRM, email platform, spreadsheet, or automation workflow so every lead has useful marketing context.

Better decisions from form data

Understand which campaigns and landing pages produce real leads, not just visits, so you can focus budget on what is actually converting.

How Madlitics works with WS Form

Madlitics captures attribution data before the form is submitted, writes it into your WS Form fields, and sends that data along with the rest of the lead information.

Install and set up Madlitics

Add the Madlitics script to your WordPress site so it can capture how visitors arrive before they submit a form. Once installed, Madlitics can determine whether a lead came from paid search, organic search, social, referral, email, direct traffic, or another channel.

Setup Guide: Install Madlitics on Wordpress ->

Form builder interface highlighting the addition of a hidden input field for Madlitics attribution.

Example form displaying hidden attribution fields like Channel and Landing Page on a live website.

Enrich WS Form submissions with UTM parameters and attribution data‍

Madlitics ensures that every WS Form submission includes complete attribution context. Instead of relying on limited or missing data, each submission reflects the true origin of the lead, including marketing channel, campaign, and landing page, making it possible to understand which sources are generating leads, compare campaign effectiveness, and send cleaner attribution data into your CRM, email platform, spreadsheet, or reporting workflow.

Setup Guide: Configure WS Form for attribution ->

WS Form captures marketing attribution data

With every form submission, Madlitics captures attribution data — marketing channel, campaign details, and landing page insights — so it can be passed seamlessly into your CRM and other marketing stack integrations.

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in WS Form

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.

Illustration of Madlitics integrating with third-party form tools.

Third-party form builders

Using Gravity Forms, WPForms, Typeform, or another form builder? Madlitics captures and writes marketing attribution data seamlessly into Hubspt.

llustration of Madlitics enabling attribution tracking on a fully custom lead form.

Custom lead capture forms

Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.

What you can do with Madlitics and WS Form

Enhance your marketing strategy by integrating with the tools you already use.

CRM

Send first-touch marketing attribution data captured with Madlitics and WS Form to Salesforce, Zoho, HubSpot, and more. Track exactly where leads originate, see how landing pages influence conversions, and connect marketing efforts to revenue growth.

Email Marketing

Integrate Madlitics and WS Form with Mailchimp, Campaign Monitor, and Brevo to track which marketing channels and campaigns generate subscribers. Use UTM parameters and landing page insights to build better audience segments and optimize email engagement.

Billing & Payments

Integrate Madlitics and WS Form with Braintree, Zuora, Paddle and more, to connect first-touch attribution data with revenue insights. See which campaigns, landing pages, and content drive paying customers, helping optimize acquisition costs (CAC) and improve retention.

Analytics

Connect Madlitics and WS Form with Google Data Studio, Tableau, and Power BI to generate reports that break down conversions by channel, campaign, landing page, and UTM parameters. Gain actionable insights into which marketing efforts drive the most leads and revenue, helping you refine targeting and scale successful strategies.

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Capture full marketing attribution in WS Form

Enrich WS Form submissions with UTM parameters and attribution data‍

Frequently asked questions

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