Madlitics + Paddle

Madlitics Advantage

Why use Madlitics with Paddle

Eliminate uncertainty with Madlitics marketing attribution data inside Paddle. Gain a clear view of how marketing efforts contribute to revenue growth, improve customer retention strategies, and make data-backed decisions to optimize your business.

Seamless data capture

Ensure marketing attribution data is structured and complete — connect revenue back to the original marketing source.

Landing Page Insights

Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-Touch Attribution

Capture the original source behind every lead, even when the journey spans multiple pages and return visits.

18 supported channels

Automatically classify leads into 18 acquisition channels, including Display, Email, Organic, Paid, AI, and more.

100% lead coverage

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

Sync with your CRM

Send attribution fields like source, channel, campaign, and landing page into your CRM with every submission.

Revenue-focused insights

Track how different channels and campaigns contribute to new subscriptions, renewals, and customer lifetime value.

Subscription & payment analytics

See how marketing efforts impact key payment metrics, including churn rates, refund trends, and customer retention.

Full-funnel visibility

Follow the journey from first touch to recurring revenue, helping you allocate budget to the campaigns driving high-value customers.

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How it Works

How Madlitics works with Paddle

Madlitics bridges marketing and revenue by capturing attribution data at form submission — providing real-time insights into how campaigns drive payments, renewals, and customer lifetime value.

Install and set up Madlitics

Add Madlitics to your site, update your existing forms with a few Madlitics fields, and let attribution data flow seamlessly.

Installing Madlitics

Enrich Paddle with UTM parameters and attribution data‍

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, Email Marketing, and more. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

Paddle receives marketing attribution data

Madlitics captures marketing attribution data at form submission, which is then sent to Paddle via API or webhooks — enabling real-time insights on global sales performance, tax compliance, and subscription metrics across multiple currencies and payment methods.

Explore marketing channels

Captured data syncs with reporting tools

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

FAQ

Frequently asked questions

Answers to your top questions about our platform

Why use Madlitics with Paddle

How Madlitics works with Paddle

Enrich Paddle with UTM parameters and attribution data‍

Frequently asked questions

Built for real teams. Backed by real results.