Payments

Madlitics + Paddle

Track where your Paddle customers come from — Madlitics captures first-touch attribution, UTM parameters, and marketing insights to analyze payment conversions.

Why use Madlitics with Paddle

Eliminate uncertainty with Madlitics marketing attribution data inside Paddle. Gain a clear view of how marketing efforts contribute to revenue growth, improve customer retention strategies, and make data-backed decisions to optimize your business.

Seamless data capture

Ensure marketing attribution data is structured and complete — connect revenue back to the original marketing source.

Revenue-focused insights

Track how different channels and campaigns contribute to new subscriptions, renewals, and customer lifetime value.

Subscription & payment analytics

See how marketing efforts impact key payment metrics, including churn rates, refund trends, and customer retention.

Full-funnel visibility

Follow the journey from first touch to recurring revenue, helping you allocate budget to the campaigns driving high-value customers.

How Madlitics works with Paddle

Madlitics bridges marketing and revenue by capturing attribution data at form submission — providing real-time insights into how campaigns drive payments, renewals, and customer lifetime value.

Install and set up Madlitics

Add Madlitics to your site, update your existing forms with a few hidden fields, and let attribution data flow seamlessly.

Form builder interface highlighting the addition of a hidden input field for Madlitics attribution.

Example form displaying hidden attribution fields like Channel and Landing Page on a live website.

Enrich Paddle with UTM parameters and attribution data‍

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, Email Marketing, and more. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

Paddle receives marketing attribution data

Madlitics captures marketing attribution data at form submission, which is then sent to Paddle via API or webhooks — enabling real-time insights on global sales performance, tax compliance, and subscription metrics across multiple currencies and payment methods.

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in Paddle

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.

Illustration of Madlitics integrating with third-party form tools.

Third-party form builders

Using Gravity Forms, WPForms, Typeform, or another form builder? Madlitics captures and writes marketing attribution data seamlessly into Hubspt.

llustration of Madlitics enabling attribution tracking on a fully custom lead form.

Custom lead capture forms

Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.

Enhance your marketing strategy by integrating with the tools you already use.

CRM

Email Marketing

Billing & Payments

Analytics

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Madlitics + Paddle

Enrich Paddle with UTM parameters and attribution data‍

Frequently asked questions

Built for real teams. Backed by real results.