Email Marketing

Madlitics + Mailchimp

Enrich Mailchimp with first-touch attribution data — Madlitics collects UTM parameters, campaign sources, and lead origins to personalize automation and improve email ROI.

Why use Madlitics with Mailchimp

Gain visibility into subscriber sources, engagement, and conversions — helping you send better emails and improve campaign performance.

Know where subscribers arrive from and what drives sign-ups

Identify how visitors found your site before signing up — whether through ads, social, or search.

Send more relevant emails subscribers want to read

Use page visit data to personalize content, boosting open rates and engagement.

Track which emails drive conversions

See which campaigns result in sales so you can refine your strategy.

Automate smarter audience segmentation

Group subscribers based on their journey and behavior to send more targeted emails effortlessly.

How Madlitics works with Mailchimp

Madlitics bridges marketing and revenue by capturing attribution data at form submission — providing real-time insights into how campaigns drive payments, renewals, and customer lifetime value.

Install and set up Madlitics

Add Madlitics to your site, update your existing forms with a few hidden fields, and let attribution data flow seamlessly.

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Form builder interface highlighting the addition of a hidden input field for Madlitics attribution.

Example form displaying hidden attribution fields like Channel and Landing Page on a live website.

Enrich Mailchimp with UTM parameters and attribution data‍

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, Email Marketing, and more. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

Mailchimp receives marketing attribution data

Madlitics captures marketing attribution at form submission and connects it to Mailchimp via API or integrations, enabling real-time insights into email performance, subscriber engagement, and revenue attribution.

Graph showing new customer growth from TikTok, Instagram, Snapchat, and Google over time, with social media icons surrounding the chart and a callout for social revenue impact.

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

What you get with Madlitics in Mailchimp

Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.

Marketing channel attribution
See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.

Campaign and ad-level tracking
See which campaigns, ad variations, and content themes are driving the highest-quality leads.

Landing page insights
Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-touch attribution
Know where each lead comes from and what influences their path to becoming a customer.

Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.

Illustration of Madlitics integrating with third-party form tools.

Third-party form builders

Using Gravity Forms, WPForms, Typeform, or another form builder? Madlitics captures and writes marketing attribution data seamlessly into Hubspt.

llustration of Madlitics enabling attribution tracking on a fully custom lead form.

Custom lead capture forms

Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.

Enhance your marketing strategy by integrating with the tools you already use.

CRM

Email Marketing

Billing & Payments

Analytics

Visualizing your marketing impact

See how attribution data translates into actionable insights.

Leads by channel
See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.

Stacked bar chart illustrating lead volume across different marketing campaigns, including Black Friday, Retargeted, Spring Promo, Referral, and SEO. Highlights trends in campaign effectiveness.

Leads by campaign
Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.

Conversion rate by channel
See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.

Revenue by campaign
Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.

Madlitics + Mailchimp

Enrich Mailchimp with UTM parameters and attribution data‍

Frequently asked questions

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