Madlitics + GoodData

Madlitics Advantage

Why use Madlitics with GoodData

Get the clarity you need to track attribution, measure campaign performance, and uncover revenue-driving insights inside GoodData.

Seamless data capture

Automatically capture first-touch marketing data at form submission and ensure every lead is attributed to the right source for accurate reporting.

Landing Page Insights

Track the first page a lead visits, helping you understand which content drives conversions and customer interest.

First-Touch Attribution

Capture the original source behind every lead, even when the journey spans multiple pages and return visits.

18 supported channels

Automatically classify leads into 18 acquisition channels, including Display, Email, Organic, Paid, AI, and more.

100% lead coverage

Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.

Sync with your CRM

Send attribution fields like source, channel, campaign, and landing page into your CRM with every submission.

Full-funnel visibility

Understand how leads move through the funnel — from first interaction to conversion — and align marketing efforts with actual customer behavior.

Connect marketing to revenue

See how campaigns drive revenue by tracking performance through Power Bi and optimizing efforts based on real customer data.

Scalable insights for growth

Pinpoint which channels and campaigns are worth the investment so you can confidently allocate budget for maximum impact.

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How it Works

How Madlitics works with GoodData

From form submission to real-time insights — Madlitics makes attribution effortless.

Install and set up Madlitics

Add Madlitics to your site, update your existing forms with a few hidden fields, and let attribution data flow seamlessly.

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Enrich GoodData with UTM parameters and attribution data‍

Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, Email Marketing, and more. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.

GoodData receives marketing attribution data

Madlitics captures marketing attribution data at form submission, where it’s connected to GoodData via your CRM, cloud storage solutions (Amazon S3), data warehouses, or GoodData's APIs for real-time insights, interactive visualizations, and advanced analytics on marketing performance and customer behavior.

Explore marketing channels

Captured data syncs with reporting tools

Uncover what drives conversions and scale what works

Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.

FAQ

Frequently asked questions

Answers to your top questions about our platform

Why use Madlitics with GoodData

How Madlitics works with GoodData

Enrich GoodData with UTM parameters and attribution data‍

Frequently asked questions

Built for real teams. Backed by real results.