See exactly where your email leads come from — Madlitics captures first-touch attribution, UTM parameters, and campaign data for better email segmentation and automation.
Why use Madlitics with Campaign Monitor
Gain visibility into subscriber sources, engagement, and conversions — helping you send better emails and improve campaign performance.
Know where subscribers arrive from and what drives sign-ups
Identify how visitors found your site before signing up — whether through ads, social, or search.
Send more relevant emails subscribers want to read
Use page visit data to personalize content, boosting open rates and engagement.
Track which emails drive conversions
See which campaigns result in sales so you can refine your strategy.
Automate smarter audience segmentation
Group subscribers based on their journey and behavior to send more targeted emails effortlessly.
How Madlitics works with Campaign Monitor
Madlitics bridges marketing and revenue by capturing attribution data at form submission — providing real-time insights into how campaigns drive payments, renewals, and customer lifetime value.
Install and set up Madlitics
Add Madlitics to your site, update your existing forms with a few hidden fields, and let attribution data flow seamlessly.
Capture and categorize marketing attribution data
Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, or Email Marketing. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.
Campaign Monitor receives marketing attribution data
Madlitics captures marketing attribution at form submission and connects it to Campaign Monitor via API or integrations, enabling real-time insights on email marketing effectiveness, subscriber segmentation, and automated customer journey optimization.
Uncover what drives conversions and scale what works
Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.
What you get with Madlitics in Campaign Monitor
Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.
Marketing channel attribution See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.
Campaign and ad-level tracking See which campaigns, ad variations, and content themes are driving the highest-quality leads.
Landing page insights Track the first page a lead visits, helping you understand which content drives conversions and customer interest.
First-touch attribution Know where each lead comes from and what influences their path to becoming a customer.
Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.
Custom lead capture forms Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.
Enhance your marketing strategy by integrating with the tools you already use.
CRM
Email Marketing
Billing & Payments
Analytics
Visualizing your marketing impact
See how attribution data translates into actionable insights.
Leads by channel See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.
Leads by campaign Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.
Conversion rate by channel See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.
Revenue by campaign Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.
Frequently asked questions
Answers to your top questions about our platform
Trusted by marketing teams everywhere
Built for real teams. Backed by real results.
Madlitics is trusted by marketers across industries to help reduce wasted spend and drive smarter growth.
