Visualize marketing attribution in Google Data Studio — Madlitics captures UTM parameters, first-touch sources, and campaign data, enabling you to build reports that connect marketing efforts to revenue.
Why use Madlitics and Google Data Studio
Get the clarity you need to track attribution, measure campaign performance, and uncover revenue-driving insights inside Google Data Studio.
Seamless data capture
Automatically capture first-touch marketing data at form submission and ensure every lead is attributed to the right source for accurate reporting.
Full-funnel visibility
Understand how leads move through the funnel — from first interaction to conversion — and align marketing efforts with actual customer behavior.
Connect marketing to revenue
See how campaigns drive revenue by tracking performance through Power Bi and optimizing efforts based on real customer data.
Scalable insights for growth
Pinpoint which channels and campaigns are worth the investment so you can confidently allocate budget for maximum impact.
How Madlitics works with Google Data Studio
From form submission to real-time insights — Madlitics makes attribution effortless.
Install and set up Madlitics
Add Madlitics to your site, update your existing forms with a few hidden fields, and let attribution data flow seamlessly.
Capture and categorize marketing attribution data
Madlitics determines where a visitor came from, whether it’s Paid Search, Organic Social, Referral, or Email Marketing. It records key attribution details, such as campaign name, landing page URL, and ad details, ensuring you always have a complete picture of the customer journey.
Google Data Studio receives marketing attribution data
Madlitics captures marketing attribution data at form submission, where it’s connected to Google Data Studio via Google Analytics 4, Google Ads, CRM, or spreadsheets (Google Sheets or uploaded CSV) for real-time insights, interactive dashboards, and customizable reports on marketing performance and user behavior.
Uncover what drives conversions and scale what works
Generate reports that show exactly which channels, campaigns, and ads drive leads, customers, and revenue. Stop relying on guesswork — use real data to optimize ad spend, improve targeting, and invest in the strategies that actually convert.
What you get with Madlitics in Google Data Studio
Delivering marketing attribution data straight into your marketing tools, giving you a complete view of lead sources, campaigns, and marketing performance.
Marketing channel attribution See exactly where leads originate and how they interact across channels—Google Ads, LinkedIn, referral traffic, and more.
Campaign and ad-level tracking See which campaigns, ad variations, and content themes are driving the highest-quality leads.
Landing page insights Track the first page a lead visits, helping you understand which content drives conversions and customer interest.
First-touch attribution Know where each lead comes from and what influences their path to becoming a customer.
Track and capture lead attribution data effortlessly, with support for third-party form builders, and custom built solutions.
Custom lead capture forms Using a custom form? Madlitics captures attribution data behind the scenes so your reporting stays complete.
Enhance your marketing strategy by integrating with the tools you already use.
CRM
Email Marketing
Billing & Payments
Analytics
Visualizing your marketing impact
See how attribution data translates into actionable insights.
Leads by channel See how different marketing channels contribute to lead generation over time. Understand which ones drive the most traffic and whether your marketing mix is balanced. Shift your budget toward the highest-performing channels to maximize results.
Leads by campaign Track inbound leads across all campaigns, whether or not they have UTM parameters. Ensure every lead is categorized correctly, including Organic and Referral traffic. Use this insight to refine messaging, targeting, and budget allocation for better performance.
Conversion rate by channel See which channels convert leads into paying customers. Some bring buyers, while others generate unqualified leads. Focus your budget on what drives revenue.
Revenue by campaign Focus your budget on campaigns that drive revenue, not just leads. Identify top performers and optimize underperforming efforts to maximize profitability.
Frequently asked questions
Answers to your top questions about our platform
Trusted by marketing teams everywhere
Built for real teams. Backed by real results.
Madlitics is trusted by marketers across industries to help reduce wasted spend and drive smarter growth.
